In the fast-paced world of blockchain and crypto, keeping users hooked is no small feat. That's why a recent tweet from Aneri, the product lead for apps, social, and creators at Base, has caught the attention of meme token enthusiasts everywhere. Check out the tweet here. Aneri shared some exciting metrics about the Base App, emphasizing that retention is all about earning trust day by day.

For those new to the scene, Base is an Ethereum Layer 2 blockchain built by Coinbase, designed to make onchain activities cheaper and faster. The Base App itself is a one-stop hub where you can create content, earn rewards, trade assets like meme tokens, discover new apps, and even chat with friends—all powered by the Base network. It's basically the social gateway to the onchain world.

Aneri highlighted that the team is laser-focused on retention because they're playing the long game: onboarding over a billion people into a global, decentralized economy. And the data backs it up. The chart she posted shows the Monthly Active User (MAU) Retention Rate (in blue) steadily climbing, while the MAU Churn Rate (in orange) is on a downward trend. In simple terms, retention rate measures how many users stick around month after month, while churn rate tracks those who drop off. Seeing more people staying than leaving is a huge win—it means the app is delivering real value.

Why This Matters for Meme Tokens

Meme tokens thrive on community buzz, viral moments, and active trading. On Base, which has become a hotspot for memes like Brett or Toshi, higher retention means more users are hanging around to create, share, and trade these fun, culture-driven assets. Think about it: if people are sticking with the Base App, they're more likely to engage with meme projects, participate in airdrops, or even launch their own tokens using tools like Pump.fun equivalents on Base.

This upward trend in retention isn't just numbers on a chart—it's a signal that Base is building a sticky ecosystem. For blockchain practitioners, it translates to better liquidity for meme tokens, stronger communities, and more opportunities to earn through creator rewards or trading. As more users get onboarded and stay, the onchain economy expands, making it easier for newcomers to dip their toes into memes without the usual hurdles.

Looking Ahead

With retention on the rise, Base App is positioning itself as a key player in the meme token renaissance. If you're into memes, keep an eye on Base—it's where the action is heating up. Whether you're a trader, creator, or just curious, these metrics show that trust is being built, one user at a time. Dive in, explore, and who knows? You might just find the next big meme hit.