If you're diving into the world of blockchain, especially on Ethereum's Layer 2 solutions like Base, understanding the influencer landscape is crucial. Base, built by Coinbase, stands out as a highly community-driven ecosystem where culture, narratives, and adoption are fueled by active voices rather than top-down marketing. Recently, Julie (@juliezize on X) shared a detailed thread breaking down over 100 Base influencers, segmented by categories, regions, and influence levels. This analysis is a goldmine for founders, marketers, and community members looking to plug into Base effectively. You can check out the original thread here.

In her "GTM in Base 101" series, Julie maps out who these influencers are, the mindshare they command, and how to approach them for launches. GTM, or Go-To-Market, refers to the strategy for introducing a product to its target audience. On Base, it's all about leveraging grassroots distribution. Let's break it down step by step, with simple explanations for any crypto jargon along the way.

The Role Mix: Builders and Creators Lead the Charge

Base's influencers fall into five main categories: community and project builders (35%), creators (28%), Base team members (19%), investors and researchers (12%), and traders (5%). Builders are folks actively developing projects or communities, while creators produce content like posts, videos, or art that shapes the narrative.

This setup highlights Base's bottom-up vibe— influence comes from those who are hands-on, shipping products or sparking conversations. For anyone planning a meme token launch or app rollout on Base, partnering with builders and creators can amplify your message authentically, as they make up over 60% of the landscape.

Chart showing the role distribution of Base influencers, with builders and creators dominating

Mindshare Breakdown: A Long Tail of Growing Voices

Follower counts reveal a power-law distribution, meaning a few big accounts hold massive sway, but most influence is spread across smaller ones. Only 3% have over 100k followers (macro voices like @jessepollak, @Cooopahtroopa, @dwr, and @1CrypticPoet), acting as major amplifiers. Another 11% sit between 30k-100k, serving as niche experts.

The bulk—86%—have under 30k followers, forming the grassroots engine that keeps daily conversations buzzing. This structure makes Base resilient but tough to "buy" into with paid ads. Instead, focus on nurturing relationships with mid-tier and micro-influencers for sustainable growth. It's a ripe opportunity for new voices to rise in this Ethereum L2 space, especially for meme token creators seeking organic hype.

Graph illustrating the follower count distribution among Base influencers, highlighting the long tail

Regional Focus: North America Dominates, Africa Emerges

Geographically, 70% of influencers are in North America, with Africa at 16%—a standout hub thanks to voices like @YeleBademosi and @iamveektoria_. Other regions like APAC, Europe, LATAM, and Southeast Asia are smaller but growing.

This mirrors Base's current adoption hotspots, but Africa's momentum points to global potential. For GTM strategies, start in North America for quick wins, but don't sleep on emerging markets. Engaging African influencers could give your meme token or project an edge in international expansion, tapping into highly engaged communities.

Map and pie chart of regional distribution of Base influencers, with North America leading

Content Styles: Text Rules, But Video is on the Rise

Most content (86%) is text-based, with videos at 10% and visual arts at 4%. Within text, project updates and vibes dominate (56%), followed by personal opinions (23%) and alpha calls (4%)—alpha meaning early insights or tips.

This narrative-driven approach means authenticity wins over polished ads. For blockchain practitioners, lean into storytelling and community chats. Videos, still underused, offer a chance to stand out—think quick clips on meme token launches or Base updates from creators like @nabu_lines or @HoolieG.

Breakdown of content types in Base influencer posts, showing text dominance and video growth

Follower Quality: Official Endorsements Matter

A whopping 51% of influencers are followed by both Jesse Pollak (Base's head) and the official @base account, with 32% followed by one or the other. Only 17% lack this nod, relying on pure community support.

This shows Base's curated yet embedded leadership. For effective GTM, target those with official follows—they bring built-in credibility. If direct access is tough, connect via their networks to fast-track trust.

Chart on key follower relationships, emphasizing endorsements from Jesse and Base official

Posting Behaviors: Crossposting, Amplification, and Loyalty

Unique patterns include crossposting (15%) to platforms like Farcaster for broader reach, amplification (48%) where influencers retweet to boost others, and loyalty (26%) from Base-native voices posting exclusively ecosystem-related content.

These behaviors underscore Base's supportive culture. For meme token builders, team up with amplifiers for rapid spread, loyalists for genuine advocacy, and crossposters for multi-platform exposure.

Analysis of posting behaviors unique to Base influencers, including crossposting and amplification

Base thrives on real connections, making it an ideal playground for meme tokens and innovative projects. Julie's research emphasizes that success here isn't about big budgets but about building genuine ties. If you're at events like Onchain SF, spot these influencers and connect—it's the Base way. For more insights on meme tokens and blockchain trends, stick with Meme Insider as your go-to knowledge base.