Jesse Pollak, the lead behind Base, Coinbase's Layer 2 blockchain on Ethereum, just dropped a game-changing invite on X (formerly Twitter). In a thread, he encourages projects gearing up for a Token Generation Event (TGE)—that's when a new crypto token is created and first distributed—to launch on Base. The big hook? Seamless distribution through Coinbase, without shelling out hefty fees to centralized exchanges (CEXs) like Binance or others.

The Core Message: Build on Base, Distribute via Coinbase

Pollak's main post lays it out plainly: "if you are TGEing, we want to help you do it on @base with distribution through @coinbase. stop paying CEX listings fees and start building aligned holders from day one."

What does this mean in simple terms? Traditionally, new tokens fight tooth and nail to get listed on big CEXs, often paying massive fees for visibility and liquidity. But Pollak is pushing a shift: Launch on Base's decentralized exchanges (DEXs), where trading happens directly on the blockchain without middlemen. From there, tokens can tap into Coinbase's vast user base for distribution—think millions of potential holders getting easy access right away.

He follows up by shouting out Aerodrome Finance, a popular DEX on Base: "@AerodromeFi and team have been killing this lately — so much opportunity ahead." Aerodrome has been a hotspot for token launches, offering tools for liquidity pools and trading that align incentives between projects and their communities.

Why This Matters for Meme Tokens

At Meme Insider, we're all about the wild world of meme tokens—those fun, community-driven cryptos often inspired by internet culture, like Dogecoin or newer Base natives. This announcement is huge for meme projects. Launching on Base means instant DEX availability, no waiting for CEX approvals or forking over fees that could run into hundreds of thousands of dollars.

Plus, Base's integration with Coinbase opens the door to mainstream adoption. Coinbase's app now supports DEX trading, so a fresh meme token could reach traders within hours of launch. As one reply in the thread highlights with $GRIPPY, a Matt Furie-inspired token: "That means tokens on Base can reach millions of traders within hours of launch." This levels the playing field, letting grassroots memes build "aligned holders"—folks who believe in the vibe, not just speculators chasing pumps.

Pollak clarifies in a reply: "there is no listing fees for coinbase but not all assets will be able to. any asset can TGE on a DEX on @base and be available instantly. this is the future that coinbase and base are working to grow together." So, while not every token gets full Coinbase listing, the DEX route ensures immediate tradability, fostering organic growth.

Community Buzz and Reactions

The thread sparked quick engagement, with over 1,700 likes on the main post and hundreds of replies. Projects like $MESSY (a Virgo-themed AI-driven token) and $SHIELD (backing crypto advocacy) jumped in, asking about listings and support. Even established names like Baby Doge teased bringing their Puppy.fun platform to Base.

One fun reply from @1CrypticPoet warns with a meme image: "don't be that coin," poking at projects that might miss this opportunity.

Aerodrome itself chimed in with a GIF, signaling excitement. It's clear the crypto community sees this as a push toward more decentralized, cost-effective launches—perfect for the meme token scene where speed and community matter most.

Looking Ahead: A Shift in Token Economics

This move aligns with Base's mission to make blockchain accessible and affordable. By cutting out CEX gatekeepers, projects can focus on building real value and communities from the start. For meme tokens, it could mean more innovative launches, faster virality, and less reliance on hype-driven CEX pumps.

If you're a blockchain practitioner or meme enthusiast, keep an eye on Base. Tools like Aerodrome are making TGEs smoother, and with Coinbase's backing, the next big meme could explode right from your wallet app. What's your take—ready to TGE on Base? Dive into the original thread for more details and join the conversation.