In the wild world of crypto, where projects battle it out like players in a massive online game—often called PVP, or player versus player—it's tempting to throw shade at competitors to get ahead. But as Lamboland points out in a recent tweet, spreading misinformation isn't the smart play.

Lamboland, a contributor at @prjx_hl, shared this thought: "i understand crypto can be pvp but i don't think spreading misinformation about a competitor is a good way to get users i've seen blockchains do this, dapps etc... should focus on creating value instead." You can check out the original tweet here.

This hits home especially in the meme token space, where hype and community drive everything. Meme coins like Dogecoin or newer ones popping up daily thrive on viral moments, but when projects start FUD-ing—spreading fear, uncertainty, and doubt—about rivals, it backfires. FUD is basically negative propaganda, often based on half-truths or outright lies, aimed at scaring users away from competitors.

Think about it: in a decentralized world built on transparency, lies are easy to debunk. Blockchain data is public, so claims about a project being "just an excel sheet" (as one reply joked) can be verified on-chain. Spreading false info not only damages your credibility but poisons the whole ecosystem. Users get wary, regulators perk up, and innovation slows down.

Instead, the real winners build genuine value. For meme tokens, that means fostering strong communities, integrating fun utilities like games or NFTs, or even tying into real-world trends. Projects like Shiba Inu have shown how focusing on ecosystem growth—think Shibarium, their layer-2 solution—pulls in loyal users without bashing others.

Replies to Lamboland's tweet echo this. One user said, "good project don't need to fud the competition to win," while another noted, "winners focus on winning, losers focus on winners." It's a reminder that in crypto's zero-sum games, true alpha comes from innovation, not defamation.

At Meme Insider, we see this play out daily. Meme tokens rise and fall on narratives, but sustainable ones prioritize transparency and value. If you're diving into meme coins, look for projects that build rather than bash. It's not just ethical—it's good business.

What do you think? Have you seen FUD derail a promising token? Share your stories in the comments below.