If you're in the crypto space, especially dealing with meme tokens, you know how crucial X (formerly Twitter) is for building hype, sharing updates, and connecting with your community. Recently, Mert, the CEO of Helius Labs—a powerhouse in Solana RPCs, data, and trading infrastructure—dropped some gold in a thread that's got everyone talking. His post outlines eight key tips and mistakes to avoid when posting on X. Let's break it down in a way that's easy to digest, with insights tailored for blockchain practitioners and meme token insiders looking to level up their online presence.

Why Timing Isn't Everything (And Why You Should Post Anyway)

Mert kicks things off by debunking the myth of "peak posting hours." Traditional marketers might push you to schedule tweets for high-traffic times, but he argues that's a trap. Instead, post during off-peak hours to capture audiences in different time zones. This builds a truly global following—super relevant for meme tokens that thrive on 24/7 buzz across continents. Imagine your Solana-based meme project gaining traction in Asia while the US sleeps; that's how you expand without limits.

Skip the AI—Keep It Real

Next up: don't let AI write your posts. Mert says it's obvious when you do, and it kills authenticity. He only uses AI to critique his drafts, like asking it to "poke holes" in his logic for stronger arguments. In the world of meme tokens, where community trust is everything, genuine voice matters. Fake it, and you'll lose followers faster than a rug pull. Stick to your own words to foster real connections.

Stand Out During Big Events

Here's a contrarian gem: post during major events, not around them. While everyone else is flooding the timeline with the same hot take, your unique angle will pop. For crypto folks, think dropping a meme token analysis right as a big Solana upgrade hits the news. It cuts through the noise and positions you as a fresh voice in the ecosystem.

Don't Overthink—Just Have Fun

Mert emphasizes not to sweat the small stuff. Post to entertain yourself first; the audience will follow. Overthinking leads to bland content, but when you're having fun, it shows. This is spot-on for meme creators—memes are all about spontaneity and humor. Let your personality shine, and watch engagement soar.

Ditch the Rigid Process

Forget structured workflows; posting should be creative and free-form. No checklists or formulas—treat it like art, not homework. In blockchain, where innovation rules, this mindset helps you share cutting-edge insights on tech like MEV (Maximal Extractable Value) or trading infra without sounding scripted.

Dive Into Niche Topics

Share the obscure stuff you love, even if it's random like "olive oil farms." People crave depth amid the sea of generic content. For meme token enthusiasts, this means geeking out on lesser-known Solana protocols or quirky tokenomics. It's your escape from the "slop" of repetitive crypto chatter and builds a loyal niche following.

Repeat Yourself (It's Okay)

Repetition isn't a sin—it's a strategy. Mert points out that your real issue isn't mockery; it's forgetfulness. Hammer home your key messages so they stick. In the fast-paced meme world, reminding your community about your token's unique features or upcoming airdrops ensures they remember amid the noise.

Just Let It Rip

Finally, go for it without holding back. Mert's closing tip is to unleash your thoughts freely. This raw energy is what fuels viral memes and token pumps. In Helius' realm of Solana tools, it's about bold ideas that drive progress.

Mert's advice isn't just for casual posters; it's a blueprint for anyone in crypto aiming to grow their influence. Whether you're launching a meme token or building on Solana, applying these tips can transform your X game. Check out the full thread here and start experimenting today. What's your go-to posting hack? Share in the comments below!