Hey there, meme coin enthusiasts and blockchain buffs! If you’ve been scrolling through Crypto Twitter (CT) lately, you’ve probably noticed a flood of AI-generated posts hyping the same handful of projects. Worse yet, many of these projects see their prices tank after their Token Generation Events (TGEs). What’s going on? The culprit is a flawed system called InfoFi, and today, we’re diving into how Cookie DAO is shaking things up with their new Attention Capital Markets (ACM) initiative. Let’s break it down!

Why InfoFi Went Off the Rails

InfoFi was designed to reward creators who boost a project’s visibility on platforms like X with organic, thoughtful content. The idea? Give a shoutout to those using their influence to drive mindshare, potentially earning them a sweet airdrop. Sounds great, right? But in practice, it’s turned into a spam-fest. AI bots churn out low-quality posts, and “InfoFi farmers” jump in, hype projects, then dump their tokens the moment they claim them. This leaves real investors burned and projects with shaky credibility.

The root issue? Behavioral science points to two key problems:

• Endowment Effect: People value what they own more. Free airdrops don’t create that emotional tie, so holders feel no pain dumping tokens.
• Lack of Loss Aversion: Without investing their own money, there’s no risk to deter selling.

As a result, loud voices dominate leaderboards, while genuine supporters—those who actually use or invest in the projects—get drowned out. It’s a noisy mess, and Cookie DAO is stepping in to fix it.

Enter Attention Capital Markets (ACM)

So, what’s ACM? Think of it as InfoFi 2.0, where attention meets capital commitment. Instead of just earning points for posting (like the current Cookie SNAPS or Kaito Yaps), ACM introduces a new metric: cSNAPS. These are your regular SNAPS (earned from X posts) boosted by your financial stake in a project. Here’s how it works:

• SNAPS: Points you earn by posting about a project on X—business as usual.
• cSNAPS: Your SNAPS get a multiplier based on:
  • Money you invest via Legion, a partner in ACM.
  • $COOKIE tokens you stake (for Diamond stakers only).
  • On-chain actions like using the project’s dApp.

This dual system unlocks perks like pre-TGE investment opportunities and airdrops. The twist? 80% of the airdrop pool goes to the cSNAPS leaderboard, rewarding those with “skin in the game,” while only 20% goes to regular SNAPS. It’s a game-changer that prioritizes true believers over clout-chasers.

How ACM Fixes the Problem

ACM tackles InfoFi’s flaws head-on:

• No More Spam: Requiring capital or on-chain action filters out lazy, AI-generated posts. Expect deeper, investor-driven content instead.
• Less Dumping: Since you’ve invested, you’re more likely to hold for gains, aligning your success with the project’s.
• Real Conviction: Putting money on the line shows you believe in the project, not just the freebies.
• Fairer Rewards: Smaller voices with real stakes get a shot at the top, not just the loudest KOLs.

Plus, ACM attracts a new audience—people ready to deploy capital for gains, not just hunt for handouts. Projects get loyal supporters, investors score exclusive deals, and CT gets a cleaner timeline. Win-win-win!

What This Means for Meme Coin Lovers

If you’re into meme tokens, ACM could be a goldmine. By blending attention with investment, it mirrors the hype-driven nature of memecoins while adding a layer of legitimacy. Imagine spotting the next big meme coin early, investing via Legion, and earning cSNAPS to boost your rewards. Cookie DAO is already teasing the first ACM campaign, so keep an eye out!

Get Involved

Ready to jump in? Head over to cookie.fun/acm to register. They’re also rolling out “Believer Leaderboards” to spotlight those who hype and hold. It’s a fresh signal in the crypto noise—perfect for staying ahead in the meme token game.

So, what do you think? Will ACM reshape InfoFi and bring back real value to CT? Drop your thoughts below, and let’s chat about this exciting evolution in the world of decentralized finance!