If you're into meme tokens on the Avalanche network, you've probably noticed how AVAX is gaining traction with big names. Recently, the official Avalanche account shared a clip from a podcast where founder Emin Gün Sirer (@el33th4xor) breaks down why FIFA chose Avalanche for their custom blockchain. Let's unpack this and see what it means for the meme coin community.

The tweet, posted on September 8, 2025, features a video snippet from the "When Shift Happens" podcast hosted by Kevin Rose (@KevinWSHPod). In it, Sirer explains: "FIFA needs its own chain that operates according to its own rules, and that chain needs to be fast and reliable. Avalanche is the only system that had those characteristics." This highlights Avalanche's unique ability to support custom Layer 1 blockchains, known as subnets, which allow organizations like FIFA to tailor their networks without compromising on speed or security.

For those new to the term, a Layer 1 blockchain is the base layer where all transactions happen, like Ethereum or Bitcoin. Avalanche's subnet technology lets entities build their own dedicated chains on top of the main network, ensuring scalability and customization. This is huge for global brands entering Web3.

The FIFA-Avalanche Partnership: A Game-Changer

Back in May 2025, FIFA announced their collaboration with Avalanche to power the "FIFA Blockchain," migrating their digital collectibles platform, FIFA Collect, to this new setup. As detailed on the Avalanche blog, this move aims to enhance fan engagement through NFTs and other digital assets for over five billion football fans worldwide.

According to CoinDesk, FIFA's custom Layer 1 on Avalanche ensures EVM compatibility, meaning it works seamlessly with popular wallets like MetaMask. This partnership isn't just about collectibles; it's about creating a scalable infrastructure for future Web3 initiatives in sports.

Sirer emphasized in the clip that many other chains "make a lot of noise" but lack the underlying capacity. Avalanche's speed—sub-second finality—and reliability stood out, meeting FIFA's demanding requirements.

Implications for Meme Tokens on AVAX

So, why should meme token enthusiasts care? Avalanche already hosts a vibrant ecosystem of meme coins, from community-driven projects to viral sensations. With heavyweights like FIFA onboard, the network's visibility and liquidity are set to skyrocket. More users mean more trading volume, potentially boosting AVAX's price and making it easier to launch and trade memes.

Think about it: As FIFA integrates Web3, it could introduce millions of new users to blockchain, many of whom might explore fun, accessible entry points like meme tokens. Projects on AVAX subnets could benefit from the same tech that's powering FIFA, offering low fees and high throughput—perfect for meme-driven hype cycles.

Community reactions to the tweet were positive, with users like @KashKysh joking about "ATH coming soon for AVAX" and @VanHoVibes calling the podcast "powerful." Others, such as @AvaxFusion, dubbed Avalanche the "world-wide web of web3." It's clear the AVAX community sees this as a step toward mass adoption.

Wrapping Up

This podcast clip reinforces Avalanche's position as a go-to platform for institutional-grade blockchain solutions. For meme token creators and traders, it's a signal that AVAX is building for the long haul, blending serious tech with the playful side of crypto. If you're holding or building on AVAX, keep an eye on these developments—they could be the catalyst for the next big pump.

Check out the full tweet here and dive into the podcast for more insights. What's your take on FIFA's move? Drop your thoughts in the comments!