If you missed the action at Base Camp, you're in luck. The team at Base has dropped some fresh recordings from their Builder Workshops, and one standout session is all about the "coining stack." Shared via a tweet from @buildonbase, this panel features @0xAneri, @_johngranata, and Zora founder @js_horne breaking down how coining mechanics are changing the game for content creators and meme token enthusiasts.

What is the Coining Stack?

Let's start with the basics. "Coining" refers to the process of creating and tokenizing digital assets—think turning a piece of content, like a post or meme, into a tradable coin on the blockchain. This isn't just about minting NFTs; it's about creating instantly liquid, real-time markets for anything with value. As @js_horne from Zora explains, coins allow for open, frictionless trading where anyone can buy any amount at any time, from a few cents to big bucks.

In the session, the panelists highlight how they've evolved from one-of-one NFTs on Ethereum to more efficient models using coins. This shift makes it easier for creators to monetize without the hassle of illiquid assets. For meme tokens, which often thrive on viral moments and community hype, this coining stack is like rocket fuel—enabling quick speculation and value capture.

The Power of Tokenizing Content

One key takeaway is the focus on creators and their content. The internet is flooded with media, and traditional platforms rely on ad exchanges to monetize attention. But with blockchain, we can route value directly to creators and users. Horne compares it to Amazon starting with books: content tokenization unlocks a universe of possibilities.

In practice, this means every post can become a coin. But there's a twist—they've solved the "dilution problem" (shoutout to the Melania Trump coin example) by introducing a pairing model. Here's how it works:

• Post-Level Coins: Each individual piece of content gets tokenized, capturing its unique value, especially if it goes viral.
• Creator-Level Coins: These aggregate value from all a creator's posts, present and future, avoiding fragmentation.
• Pairing Mechanism: Links post coins to the creator's main coin, so trading on a single post boosts the overall creator token without diluting it.

This setup lets traders speculate at any level—individual memes or entire creator portfolios—while creators benefit from streamed trading fees. It's a win-win, turning attention into instant earnings.

Breaking the Chicken-and-Egg Problem for New Apps

Building a new social app? Tokenization helps bootstrap it. As the panel discusses, tokenized content can go viral across platforms because the coin is portable. Creators bring their holder base (think super-fans who own their coins) from app to app, accruing value no matter where they post. This portability is huge for meme tokens, where community and hype can jump ecosystems seamlessly.

For example, if you write on Paragraph (a blockchain-based Substack alternative), your post can pair with your creator coin on Zora, aggregating value without splitting your audience.

Virality, Traders, and the Future of Social

The discussion gets exciting when they talk about virality signatures. A viral TikTok post spikes in likes per hour before leveling off—much like a meme coin's price chart during initial discovery. What looks like a "failed" pump-and-dump might actually be a successful attention spike, where creators earn from fees and traders play the game.

Looking ahead, the panel teases improvements like better fee routing to creators during early sniping and new tools for pairing at the post level. They emphasize that while AI gets the hype, crypto's tokenization is the underrated powerhouse for consumer social apps.

Why This Matters for Meme Tokens

At Meme Insider, we're all about decoding the wild world of meme tokens. This Base Camp session shows how coining mechanics are evolving beyond simple pumps. By tokenizing content, memes aren't just jokes—they're liquid assets in a creator-driven economy. It democratizes value creation, letting anyone from casual posters to pro creators capture hype in real-time.

If you're building on Base or eyeing the next big meme wave, check out the full video in the original thread. More sessions are dropping, covering everything from mini-apps to product roadmaps. Stay tuned— the coining stack is just getting started.