If you're into meme tokens and the wild world of on-chain creativity, you've probably heard of BaseApp. This all-in-one crypto app from Coinbase is blending social media, trading, and payments into a seamless experience on the Base blockchain. And now, things are heating up with a fresh team addition that's got the community buzzing.

Mohamad Joins BaseApp as Social Feed PM

In a tweet that's quickly gaining traction, Mohamad (@mfarraf) shared

- BaseApp is Coinbase's rebranded wallet, launched in July 2025 as a crypto super app with social features.
his excitement about joining the BaseApp team as Product Manager for the Social Feed. Posted from what looks like a sleek office setup overlooking a city skyline, the announcement highlights the platform's vision for a creator-friendly space.

"Hey everyone," Mohamad wrote. "Just joined the @baseapp team as a Product Manager on the Social Feed. We’re building something special - a social space where creators actually own their content, where your posts can be rewarded directly, and where every person has a chance to earn on day one."

He also promised to keep followers in the loop on the journey ahead, sharing insights into challenges, successes, and everything in between. It's a transparent approach that fits perfectly with the decentralized ethos of blockchain projects.

What Makes BaseApp a Game-Changer for Crypto Users?

For those new to it, BaseApp isn't just another wallet—it's Coinbase's rebranded "everything app" launched in July 2025. Powered by the Base Layer 2 network (an Ethereum scaling solution), it lets users chat, trade crypto, discover mini-apps, and even earn from social interactions. Think of it as a mix of Twitter, Venmo, and an app store, but all on-chain where you truly own your data and content.

This setup is ideal for blockchain practitioners looking to level up. With features like direct rewards for posts, it democratizes earning in crypto, moving away from traditional social platforms where algorithms and ads call the shots.

Why This Matters for Meme Token Communities

Base has exploded as a hub for meme tokens, hosting hits like Brett, Toshi, and countless others that rely on viral community hype. An enhanced social feed could be a massive boost here. Imagine posting memes that not only go viral but also earn you tokens directly—rewarding creativity and engagement on the spot.

The thread's replies show this energy in action. Base's founder Jesse Pollak (@jessepollak) dropped a quick "welcome to the team!" while others like @Mirocious plugged their meme projects, including $BOMI from @Book_of_Miggles. Another user shouted out $YEET, proving how these announcements spark immediate community tie-ins.

For meme token creators, this means better tools to build audiences, collaborate, and monetize without middlemen. As BaseApp evolves, it could fuel the next wave of on-chain memes, making the ecosystem more accessible and profitable.

Looking Ahead: Onwards and Upwards

Mohamad's closing line—"The tunnel ahead is long, but the future is bright"—captures the optimism around BaseApp. With Coinbase's backing and a focus on user ownership, it's poised to attract more builders and creators to the Base chain.

If you're tracking meme token trends or exploring decentralized social, keep an eye on BaseApp. This hire might just be the spark that ignites even bigger innovations.

Check out the original thread on X for the full conversation and join the discussion.