Coinbase CEO Brian Armstrong recently took to X (formerly Twitter) to highlight some exciting developments at his company, simply captioning his post with "Onchain" while quoting a thread from Max Branzburg, Coinbase's head of consumer and business products. This thread dives into several new features that are gaining traction, all built with onchain technology at their core. For those in the meme token space, this is particularly interesting because it ties directly into easier trading and financial tools on platforms like Base, where many memes thrive.

Let's break down what Branzburg shared in his thread. He starts by noting strong early product-market fit for these launches, meaning users are really engaging with them right out of the gate.

First up is the Coinbase One Card, powered by American Express. This debit card lets you earn up to 4% back in Bitcoin (BTC) on every purchase. It's a straightforward perk for crypto veterans who want to stack sats without thinking twice, but it's also drawing in newcomers—the "crypto curious"—who might start with the card and then explore Coinbase's full range of services. Imagine buying your morning coffee and getting a bit of BTC in return; it's a gentle onramp to the crypto world.

Next, there's the native decentralized exchange (DEX) integration. This allows trading of any asset on Base—the Ethereum layer-2 network built by Coinbase—as soon as it's created. Integrated right into the main Coinbase app, it gives access to hundreds of thousands of assets. The key here? If something exists onchain, you can trade it on Coinbase. For meme token creators and traders, this is huge. Base has become a hotspot for memes, with low fees and fast transactions making it ideal for viral tokens. This integration means you don't have to jump through hoops on separate DEXs; it's all seamless within Coinbase.

Then, Branzburg talks about borrowing USDC against your BTC holdings at competitive rates. No need to sell your Bitcoin to get cash—you can borrow stablecoins like USDC while keeping your BTC exposure. They've already seen over $1 billion in originations, with users paying off high-interest debts, funding home renovations, and more. It's a practical way to use crypto in real life without triggering taxable events from selling.

Lastly, lending USDC to earn above-market rates, up to 10% APY, powered by Morpho Labs. This taps into open global markets, showing how onchain lending can outperform traditional savings accounts. Again, it's all about making your crypto work harder for you.

Branzburg wraps up by inviting feedback, emphasizing Coinbase's focus on improving these products based on user input.

Armstrong's "Onchain" nod underscores a bigger trend: crypto is moving toward fully decentralized, blockchain-based systems that are user-friendly and integrated into everyday finance. For meme token enthusiasts, the DEX feature on Base stands out. It lowers barriers to entry, potentially sparking more innovation and liquidity in the meme space. If you're building or trading memes, tools like this could amplify your reach, connecting you to Coinbase's massive user base.

If you haven't checked out these features, head over to the Coinbase app and see how they fit into your strategy. And for more insights on how onchain tech is shaping meme tokens, stay tuned to Meme Insider.

What do you think about these updates? Are you using any of these products? Share your thoughts in the comments below!