In the volatile world of cryptocurrency, where prices can swing wildly overnight, one piece of advice keeps popping up from seasoned players: when things get tough, that's the time to double down on building. Edgar Pavlovsky, a prominent figure in the Solana ecosystem known for his work with projects like Dark Research AI and Paladin Solana, recently reiterated this mantra in a tweet that's resonating deeply within the meme token community.

His post, shared on October 11, 2025, reads: "i've said it before, i'll say it again, and i'll say it many more times: when the market plummets, the most powerful thing you can do is build time and again, building through the darkness is the answer." You can check out the original tweet here.

This simple yet powerful message comes at a time when the crypto market is experiencing another flash crash, leaving many investors staring at red charts and questioning their strategies. But for meme token enthusiasts—those fun, community-driven cryptocurrencies often inspired by internet memes, trends, or cultural moments—Pavlovsky's words are a call to action. Meme tokens, built on blockchains like Solana for their speed and low fees, thrive on hype and community engagement, but they also face extreme volatility. Building through the "darkness" means continuing to develop features, foster communities, and innovate even when prices are down.

Meme Projects Echo the Sentiment

The tweet quickly sparked responses from various meme token accounts, showing how this mindset is alive and well in the space. For instance, the Y2K token team chimed in with: "Y2K is building a renaissance. We will revive culture." Accompanying their reply was a nostalgic image evoking the Windows 95 era, tying into their theme of tokenized nostalgia.

Y2K, a meme token drawing from early 2000s vibes and the infamous millennium bug scare, embodies the idea of turning cultural relics into blockchain assets. In a bear market, projects like this focus on long-term cultural revival rather than short-term pumps, aligning perfectly with Pavlovsky's advice.

Another reply came from the TIRED token, which captures the exhaustion many feel in crypto: "Market just pulled another flash crash and yeah, it hurts. We’re all staring at the red, questioning our life choices again. But hey, we’ve been here before. We’re tired but strong. We bend but we don’t break. The storm always passes and when it does, we rise again." Their post featured a dramatic illustration of a sad dog navigating an apocalyptic cityscape, symbolizing the chaos of market crashes.

TIRED represents the collective fatigue of crypto traders who've been rugged (scammed) or hyped into dead ends. Yet, their message reinforces resilience—key to surviving and thriving in meme token land.

Even Metaplex, the standard for NFTs and tokens on Solana, weighed in: "The strongest projects are forged in the bear, not the bull." Pavlovsky responded, noting Solana as a prime example of this principle in action. Solana itself has weathered multiple downturns, emerging stronger through continuous development.

Why Building Matters for Meme Tokens

For those new to the scene, meme tokens aren't just jokes; they're experiments in community economics. Tokens like Dogecoin started as memes but grew into massive ecosystems. In a bear market—a period of declining prices—many projects fade away, but the ones that keep building often lead the next bull run (upward trend).

Pavlovsky's emphasis on persistence highlights a core strategy: use downtime to improve tech, engage holders, and create real value. For meme tokens, this could mean launching new utilities, like games or staking mechanisms, or simply maintaining vibrant social media presence to keep the community motivated.

One more standout reply featured an infinity symbol illustrating the cycle of bull and bear markets, with crowds cheering on the upswing and panicking on the down. It captures the endless loop of crypto: "The number 8 sums it all up: falling, learning, and rising stronger. True abundance is forged in the darkness."

This visual reminds us that markets are cyclical. By building now, meme token projects position themselves for the inevitable rebound.

Lessons for Blockchain Practitioners

If you're a blockchain builder or meme token holder, take Pavlovsky's words to heart. Bear markets weed out the weak, but they reward the persistent. Focus on what you can control: innovation, community, and steady progress. As these replies show, the meme token world is full of teams doing just that, turning darkness into opportunity.

Stay tuned to Meme Insider for more insights on how meme tokens are evolving in today's crypto landscape. Whether it's Solana-based projects or beyond, we're here to keep you informed and inspired.