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Coinbase CFO Alesia Haas Unveils Base App: Decentralized Social Revolution for Meme Tokens

Coinbase CFO Alesia Haas Unveils Base App: Decentralized Social Revolution for Meme Tokens

Have you ever wondered how the next wave of crypto could blend social media with seamless money flows? Well, a recent clip shared on X by @icount_stars captures Coinbase CFO Alesia Haas breaking it down on The Compound podcast. She's talking about the evolution of crypto beyond just Bitcoin and Ethereum, and she drops some exciting hints about Base App—a beta product that's poised to change the game for decentralized social and, yes, meme tokens.

In the clip, Haas explains how crypto solves real-world problems. She starts with the basics: "Crypto is more than just Bitcoin today." She points out pain points for users and how blockchain can fix them. Sure, assets like Bitcoin and Ethereum have delivered massive returns, but that's just the start. Stablecoins, for instance, are enabling faster, cheaper transactions—think sending money across borders without the usual fees and delays.

But the real bombshell? The rise of decentralized social. Haas says, "You have the emergence of decentralized social, and what we're seeing with Decentralized Social... We have a product that is in its beta where you are just onboarding to it." This product is Base App, and it's designed to create that "magic moment" for creators. Imagine posting content that instantly becomes a coin you own. You can monetize it right away, with earnings flowing directly into your wallet. From there, send payments, buy crypto assets, or even trade—all without leaving the app.

This isn't just talk. Base App, built on Coinbase's Layer-2 network Base (which runs on Ethereum), is essentially a super app combining social networking, trading, and finance. According to the official waitlist page, it's where you can create and earn from content, trade millions of coins, pay anyone globally for free, and chat in encrypted messages. It even offers up to 4.1% APY on USDC holdings. Mini-apps inside let you play games, earn yield, or dive into communities without switching tabs.

For meme token enthusiasts, this is huge. Meme coins thrive on virality and community—think Dogecoin or newer Base natives like Brett or Degen. In a decentralized social setup like Base App, your memes could directly translate to tokens. Post a funny image or video, watch engagement turn into ownership and earnings. No more relying on centralized platforms that take a cut; everything's onchain, transparent, and instant.

Haas emphasizes reducing friction: "Sending payments, identity, messaging all within super apps... reducing friction, lowering costs, giving it more boundaryless transactions." This aligns perfectly with the meme economy, where speed and low costs fuel pumps and community-driven hype.

The tweet also shouts out the podcast hosts and Coinbase team, including @TheCompoundNews, @Downtown, @michaelbatnick, @iampaulgrewal, and @base. If you're intrigued, join the Base App waitlist to get early access.

As someone who's seen the crypto space evolve from Bitcoin's early days to today's onchain explosion, I can tell you this feels like a pivotal shift. Decentralized social on Base could supercharge meme tokens, making them more accessible and integrated into daily interactions. Keep an eye on this—it's day one, but the potential is sky-high.

What do you think? Will Base App become the go-to hub for meme creators? Drop your thoughts in the comments!

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