In a recent tweet from Fortune Magazine, they highlighted a clip from their #CryptoPlaybook podcast featuring Jesse Pollak, the head of Base at Coinbase. Pollak, who's behind the popular Ethereum layer-2 network Base, shared some eye-opening stories about how creators are cashing in big on Web3 platforms.

The tweet quotes Pollak saying, “People are basically kind of constantly trying to figure out, ‘How much are my posts worth?’” It teases that some creators are pulling in six-figure incomes from these decentralized setups. If you're new to this, Web3 refers to the next generation of the internet built on blockchain technology, where users own their data and can monetize directly without middlemen like big tech companies.

Diving into the video clip attached to the tweet, Pollak gives a real-world example. He mentions onboarding a creator who posted a video, and after a few days, the market valued it at a whopping $36,000. That's the power of platforms like Zora, an NFT marketplace running on Base, where content can be tokenized—turned into digital assets that people can buy, sell, or trade. The creator earns fees from these transactions, turning a simple post into a revenue stream.

Pollak explains that earnings vary: better posts might net hundreds or even thousands of dollars, while others bring in just $5 or $10. But it adds up. He notes one creator who raked in around $150,000 over the last six months. This ongoing flow of income is what makes Web3 exciting—it's like having a mini stock market for your content.

Now, how does this tie into meme tokens? Base has become a hotspot for meme coins, those fun, community-driven cryptocurrencies often inspired by internet memes. Creators in the meme space are using similar tools to monetize. For instance, launching a meme token on Base can create buzz, and if it takes off, the creator benefits from trading fees or community support. Platforms like Zora allow meme artists to mint NFTs of their designs, blending creativity with crypto economics.

Looking at the thread's replies, the community is buzzing. One user from Shield Coin, a pro-crypto project on Base, quipped, "People are constantly trying to figure out which memes to buy. Buy movements with real missions on @base like shield." Others promoted their own tokens or bots, showing how this conversation sparks meme token hype. But there are skeptics too—some called out creator coins as potential scams, highlighting the need for due diligence in this wild west of crypto.

This isn't just hype; it's a shift in the creator economy. Traditional platforms like YouTube or Instagram take a cut, but Web3 lets creators keep more through direct fan support via tokens or NFTs. For meme token enthusiasts, it's a reminder that building a strong community on chains like Base can lead to real financial gains.

If you're a blockchain practitioner eyeing meme tokens, keep an eye on Base. With low fees and easy access via Coinbase, it's fertile ground for innovation. Check out the full episode on Fortune's site for more deep dives, and follow Jesse Pollak on X for updates on Base developments.

As the meme token landscape evolves, stories like this show how Web3 is empowering creators to turn passion into profit. What's your take—ready to tokenize your next meme?