In the ever-evolving world of cryptocurrency, a recent tweet from Adam (@Adam_Tehc) has sparked intriguing discussions about what's really driving the market's price appreciation. Posted on November 5, 2025, Adam questions whether retail investors have truly entered the fray or if the surge is largely thanks to massive inflows from corporate treasuries—totaling a staggering $100 billion.
The chart shared in the tweet, sourced from Blockworks Research, illustrates the aggregate net asset value (NAV) of crypto holdings by treasury companies. NAV here refers to the total value of a company's crypto assets minus any liabilities, giving a clear picture of their net position in digital currencies. From early October 2021 to October 2025, we see a dramatic climb, culminating in over $102 billion by the end of the month. This isn't just a blip; it's a steady upward trend that suggests corporations are increasingly viewing crypto as a viable treasury asset, much like bonds or cash reserves.
But what does this mean for the average crypto enthusiast, especially those in the meme coin space? Adam's follow-up post adds a fun twist: "there's a BONK Treasury Company ?!" Accompanied by another snapshot from the same research, it highlights "Bonk Inc." (ticker: BNKI) holding $1.42 million worth of BONK, the popular Solana-based meme coin featuring a Shiba Inu dog mascot. BONK, which launched in late 2022, has become a symbol of community-driven fun in crypto, often surging on viral hype and ecosystem integrations.
This revelation is particularly exciting for meme token watchers. While big players like MicroStrategy and Tesla have dominated headlines with their Bitcoin stacks, seeing a company dedicated to BONK signals that meme coins are gaining legitimacy beyond retail speculation. It could mean more stability for projects like BONK, as corporate backing often brings deeper pockets and longer-term holding strategies. For blockchain practitioners, this underscores a shift: meme coins aren't just jokes anymore; they're becoming part of diversified corporate portfolios.
The thread's replies echo this sentiment. One user notes, "We are retail this cycle," implying that corporate moves are mimicking what we'd expect from everyday investors. Another points out that peak retail interest, based on search trends, was back in 2018—suggesting institutions and ETFs are the real engines now. Even whimsical comments like "how is it at ath lmao" (ATH meaning all-time high) highlight the surprise at these valuations without massive retail FOMO (fear of missing out).
At Meme Insider, we see this as a pivotal moment for meme tokens. If corporates are dipping into BONK, who's next? Could we see treasury allocations to other Solana memes like POPCAT or DOGWIFHAT? This trend aligns with broader blockchain adoption, where companies hedge against inflation or seek high-yield alternatives. For those building in Web3, it's a reminder to keep an eye on institutional flows—they might just be the tide lifting all boats, including the meme ones.
If you're tracking meme coin developments, check out our knowledge base for more on BONK's ecosystem and how it's evolving amid this corporate wave. What's your take— is retail late to the party, or are treasuries the new retail? Drop your thoughts in the comments!