Hey there, crypto enthusiasts! If you’ve been scratching your head over how to nail business development (BD) in the wild world of cryptocurrency, you’re in for a treat. A recent tweet from George Harrap, the mind behind Step Finance, has sparked some buzz with a refreshingly simple take on the subject. Let’s dive into his unconventional strategy and see how it might just revolutionize the way we build partnerships in the crypto space.

The Tweet That Caught Everyone’s Attention

On July 1, 2025, George dropped a gem of wisdom on X: "btw the best way to BD in crypto is u just dm ur homies at other projects like: 'yo, lets do this thing' no further context or buildup or bullshit and ur homie be like 'yeh cool prob can do, can chat how' and its done mfs overthink this shit." This casual, no-nonsense approach has left many wondering—could it really be that easy?

Breaking Down the Strategy

So, what’s the core idea here? George suggests skipping the formalities and diving straight into action with a quick, informal direct message (DM) to someone you already know in the industry. No lengthy proposals, no overcomplicated pitches—just a vibe check and a willingness to figure things out together. Here’s why this might work in the crypto world:

• Trust is King: In a space where scams and rug pulls are all too common, existing relationships built on trust can fast-track collaborations. A simple "yo, let’s do this" to a friend at another project cuts through the noise.
• Speed Matters: Crypto moves fast—think meme tokens skyrocketing overnight or blockchain upgrades dropping out of nowhere. A quick DM can seal a deal before the market shifts.
• Less Overthinking: As George points out, people tend to overcomplicate BD with endless meetings and paperwork. His method leans on instinct and mutual understanding, which can be a breath of fresh air.

How This Fits the Crypto Ecosystem

This approach aligns perfectly with the decentralized, community-driven nature of cryptocurrency. Take meme tokens, for example—projects like Dogecoin or Shiba Inu often thrive on grassroots hype and word-of-mouth partnerships. A casual collab between projects could spark a new trend or boost visibility, especially if both parties share a similar audience.

On the flip side, traditional business development in crypto, as outlined on sites like jobed.ai, involves identifying opportunities, building strategic partnerships, and executing detailed strategies. George’s method skips the playbook and bets on personal connections, which might not work for every scenario—especially with larger, regulated players. But for nimble, innovative projects, it’s a game-changer.

The Pros and Cons

Let’s weigh this out:

• Pros: It’s low-effort, builds on existing networks, and can lead to organic growth. Plus, it’s fun—crypto should be about creativity, right?
• Cons: Without clear communication or aligned goals (as noted in openware.com), misunderstandings could derail things. And if the "homie" isn’t on the same page, you might waste time.

A Lesson for Blockchain Practitioners

For those of us in the blockchain space—whether you’re launching a meme token or diving into decentralized finance (DeFi)—George’s tip is a reminder to keep things human. Check out meme-insider.com for the latest on meme token trends, where understanding community dynamics can give you an edge. Pair that with a casual outreach strategy, and you might just land your next big partnership.

Final Thoughts

George Harrap’s tweet isn’t just a hot take—it’s a call to rethink how we approach BD in crypto. While it won’t replace formal strategies entirely, it’s a solid tool for quick wins and fostering a collaborative spirit. So, next time you spot a potential collab, why not slide into those DMs with a "yo, let’s do this"? You might be surprised at how far a little trust and a lot of hustle can take you.

What do you think—ready to give this a shot, or do you prefer the old-school BD playbook? Drop your thoughts in the comments, and let’s keep the conversation going!