Imagine scrolling through X and stumbling upon a tweet that makes you rethink the entire crypto game. That’s exactly what happened when Happy @happysubstack dropped a truth bomb on July 3, 2025. The core idea? Crypto projects are wasting time fighting each other when the real challenge lies in outshining fintech giants like Robinhood and social media powerhouses. Let’s dive into this perspective and see why it’s a game-changer for the blockchain world.

The Internal Battle Trap

For years, we’ve seen crypto projects—especially smaller ones—locked in fierce competition with each other. Think of it like two startups arguing over who has the best logo while a tech giant like Coinbase swoops in and takes the market. Happy’s tweet highlights a key point: battling a rival with a $3 billion market cap L2 (Layer 2 solution) is a distraction. Instead, the focus should be on solving big problems that resonate globally. This shift could mean the difference between fading into obscurity and becoming a household name.

The Real Competitors: Fintech and Social Media

So, who are these “much more serious competitors”? Enter fintech platforms like Robinhood, which recently made waves by letting users trade crypto alongside stocks and ETFs, as mentioned in a recent Built In article. Then there’s the social media influence—platforms where trends can make or break a coin overnight. Crypto projects need to innovate beyond the blockchain and compete in user experience, accessibility, and trust—areas where these giants already excel.

Success Stories to Learn From

Happy didn’t just point out the problem; they also shared examples of projects that got it right. Take Bitcoin, which redefined money, or Ethereum, often called the world computer for its smart contract capabilities. Even niche players like Polymarket, the world’s largest prediction market, show how focusing on a unique 0-1 innovation (something that didn’t exist before) can pay off. These projects didn’t waste energy on petty rivalries—they aimed to change the world.

What This Means for Meme Tokens

At Meme Insider, we’re all about meme tokens, and this perspective is a wake-up call for that space too. Many meme coins, like the playful GANTU mentioned in the thread, focus on hype and “moon missions” (a term for skyrocketing prices). But if they want to last, they need to offer real value—perhaps by integrating with fintech tools or leveraging social media trends smarter than ever. The thread’s image of an astronaut on the moon (see below) symbolizes that ambition, but the real journey is competing outside the crypto bubble.

A Call to Action for 2025

As we sit here on July 5, 2025, at 05:22 AM +07, the crypto landscape is evolving fast. The lesson from Happy’s tweet is clear: rally your community around a big vision. Whether it’s a new form of finance, a global utility, or even a meme token with a purpose, the fight isn’t with your crypto neighbor—it’s with the giants redefining how the world works. So, what’s your project’s big idea? Let’s hear it in the comments or on our Meme Insider forum!