Ever scrolled through X and stumbled upon a clip that just hits different? That's what happened with this recent post from @CryptoTrenches_. It's a snippet from their podcast featuring Edgar Pavlovsky from @darkresearchai and Carl K. Vogel from @6thManVentures, and it's packed with real talk about building in crypto today.

The clip kicks off with a "Monday mentality" vibe, urging folks to embrace community feedback without fear. The core message? Use that input to craft the right product for the right audience in the right way. But here's the kicker: while the cost to build stuff in crypto is dropping like a rock, the price tag on grabbing attention in the market is shooting through the roof.

In the video, the speaker—looking intense with those headphones—breaks it down: "I am 95% brand and distribution... 5% product." He points out how first-time founders often obsess over the product, but distribution is where the real game is. Community members yelling "the product you built sucks!" isn't a death sentence; it's a sign you've got eyes on you. Fix the product later—the hard part is building that distribution muscle.

This resonates big time in the meme token world. Think about it: launching a meme coin on Solana or Ethereum is dirt cheap now. You can spin up a token in minutes with tools like Pump.fun or basic smart contracts. But getting traction? That's where the real spend happens—marketing, influencer collabs, viral campaigns, and community building. Attention is the new oil in crypto, and meme tokens live or die by it.

Edgar and Carl drop these gems, highlighting how the landscape has flipped. Back in the day, building tech was the barrier. Now, with AI tools and no-code platforms, anyone can prototype an app or token. The challenge shifts to standing out in a noisy market. For meme token creators, this means focusing on narratives, memes, and engagement over fancy features.

One standout line from the clip: "The cost to ship a product is getting a lot better, right? But the cost to get good feedback is getting the distribution up." It's a wake-up call. If your community is silent, you might not even have one. But if they're vocal—even critically—that's gold. Use it to iterate.

This ties perfectly into why some meme tokens explode while others fizzle. Projects like Dogecoin or newer ones like PEPE didn't win on tech alone; they nailed distribution through social buzz and community vibes. As costs to build plummet, expect more innovators jumping in, but only those mastering attention will thrive.

If you're deep in the meme token trenches, check out the full pod episode for more alpha. And hey, follow @CryptoTrenches_ for onchain livestreams dishing out insights on crypto's hottest apps.

What do you think— is distribution the real MVP in crypto now? Drop your thoughts below!