In a move that's turning heads in the crypto world, DDC Enterprise just dropped some major news on X (formerly Twitter). The company, known for its roots in Asian food innovation through DayDayCook and now pushing boundaries in Bitcoin treasury adoption, announced a whopping $124 million equity financing round. This isn't just any funding—it's a strategic play to supercharge their Bitcoin holdings, with a bold target of 10,000 BTC by the end of 2025.

The tweet from @ddcbtc_ highlights the excitement: a round led by heavy-hitters PAG Pegasus Fund and Mulana Investment Management, with even the founder, Norma Chu (@ddcnorma), chipping in $3 million of her own cash. That's a strong signal of confidence and alignment with shareholders. Priced at $10 per share—a 16% premium over the previous day's close—this deal shows investors are betting big on DDC's vision.

For those new to the term, a Bitcoin treasury strategy means a company holds Bitcoin as a key reserve asset, similar to how firms like MicroStrategy have amassed massive BTC stacks to hedge against inflation and drive long-term value. DDC, listed on NYSE American under the ticker DDC, is already sitting on 1,058 BTC and plans to use this fresh capital to ramp up acquisitions aggressively.

Quotes from the press release add color to the story. Norma Chu said, "We are proud to welcome PAG Pegasus Fund, OKG, and Mulana as strategic partners and shareholders... This financing round contributes not only capital, but also substantial strategic value and momentum as we advance DDC’s position as a global leader in the institutional Bitcoin space." It's clear this is about more than money—it's building a network in finance and digital assets.

Jack Li from PAG Pegasus Fund noted DDC's potential to expand beyond its core business, while Gillian Wu of Mulana Investment praised their "institutional-grade blueprint" for Bitcoin integration. With a 180-day lock-up on most of the invested capital, including the founder's, everyone's in it for the long haul.

This development comes at a time when corporate adoption of Bitcoin is gaining steam, potentially influencing the broader crypto ecosystem, including meme tokens that often ride the waves of BTC's price movements. For blockchain enthusiasts and investors, it's a reminder that traditional companies are diving deeper into crypto, blending food innovation with digital finance in unexpected ways.

If you're tracking corporate crypto strategies, keep an eye on DDC—they're not just cooking up meals anymore; they're brewing a Bitcoin revolution. Check out the full press release here for all the details, and follow @ddcbtc_ on X for updates.