Imagine stumbling upon a manga chapter only to find a sponsored ad that’s as entertaining as the story itself! That’s exactly what happened when 0xngmi, a notable figure in the crypto space, sponsored a scanlator for the FX Fighter manga. Posted on July 1, 2025, at 00:20 UTC (via X), this creative move turned heads and sparked laughter across the blockchain community.

The Manga Ad That Stole the Show

The ad, cleverly embedded in the manga, features a character excitedly discovering “the website of victory”—none other than DefiLlama, a leading platform for tracking DeFi (Decentralized Finance) total value locked (TVL) and analytics. The black-and-white artwork, complete with dramatic speech bubbles, shows the character zooming in on the DefiLlama logo and proclaiming, “I found it! The website of victory!” The second panel dives deeper, with the character at a keyboard, praising DefiLlama as “the largest TVL aggregator for DeFi.” Check out the hilarious panel below:

This isn’t your typical banner ad. The manga style taps into Japan’s love for visual storytelling, making it relatable and engaging for readers—especially those in the crypto niche who might already follow manga trends.

Why This Matters for Crypto Enthusiasts

For those unfamiliar, DefiLlama is a go-to tool for anyone in the DeFi space, offering insights into yields, token strategies, and more. By sponsoring a manga scanlation, 0xngmi not only sped up new chapter releases (now weekly instead of biweekly) but also turned the ad into a viral moment. The community’s reaction on X was a mix of amusement and admiration, with comments like “the most ROI anyone on ct has ever gotten out of an ad campaign” from Sean Butta.

This move highlights a growing trend: using creative, culturally resonant marketing to reach blockchain practitioners. Manga, with its global fanbase, is a perfect vehicle for this, especially in markets like Japan where crypto and pop culture often intersect.

The Bigger Picture: Manga Meets Meme Tokens

At Meme Insider, we’re all about exploring how meme tokens and blockchain innovations collide with pop culture. This DefiLlama campaign is a prime example of how brands can leverage niche communities—like manga readers—to boost visibility. It’s not just about selling a product; it’s about building a story that resonates. Could we see more crypto projects jumping on the manga bandwagon? Given the success of this ad, it’s a strong possibility!

What’s Next?

The thread also teases more relatable content in FX Fighter, with a link to read the manga yourself (check it out here). Plus, 0xngmi’s follow-up posts hint at the quirky “website of victory” motto sticking around, adding a playful layer to DefiLlama’s brand. For crypto fans and manga lovers alike, this crossover is a win-win.

Stay tuned to Meme Insider for the latest on how blockchain projects are getting creative with marketing. Who knows what meme token or DeFi platform will inspire the next big comic strip?