Hey there, crypto fam! If you're into the wild world of blockchain and DeFi, you've probably heard the buzz about DefiLlama's latest update. On September 12, 2025, the popular DeFi analytics platform announced they're now tracking Alkimi on the Sui network. This is big news for anyone interested in how decentralized tech is shaking up traditional industries like advertising.

For those who might not be familiar, DefiLlama is like the go-to dashboard for all things DeFi. It aggregates data on total value locked (TVL), protocols, and more across various blockchains, all without the annoying ads or sponsored fluff. Their transparency is what makes them a staple in the crypto community.

Now, onto Alkimi. Alkimi Exchange is a decentralized advertising platform that's all about bringing ads into the blockchain era. Instead of relying on shady middlemen in traditional ad networks, Alkimi records ad impressions and spending data directly on-chain. This means everything is verifiable, transparent, and fraud-resistant – a game-changer in an industry plagued by bots and fake clicks. Built on the Sui blockchain, which is known for its high speed and low costs, Alkimi leverages Sui's tech to handle real-time ad auctions and transactions seamlessly.

Why Sui? Sui is a layer-1 blockchain designed for scalability and user-friendly experiences, making it perfect for applications like Alkimi that need to process tons of data quickly. With over 10 million daily ad transactions, Alkimi's integration with Sui ensures things run fast, secure, and fully on-chain.

The tweet from DefiLlama highlights that Alkimi has a staking value locked of $2.05 million. Staking, in simple terms, is where users lock up their tokens to support the network and earn rewards. For Alkimi, this TVL figure shows growing confidence in the protocol. As of now, the $ALKIMI token is priced around $0.06, with a market cap of about $17.82 million and a fully diluted valuation of $59.76 million. Daily trading volume sits at roughly $463,782, split between centralized and decentralized exchanges.

This development isn't just tech talk – it has real implications for the meme token space. At Meme Insider, we're all about how blockchain empowers meme communities. Imagine using a decentralized ad exchange like Alkimi to promote your favorite meme coins without worrying about wasted budgets or opaque metrics. Meme projects, often driven by community hype, could benefit hugely from transparent, on-chain ad campaigns that build trust and engagement.

Recent partnerships and investments are fueling Alkimi's growth. Earlier in 2025, Alkimi secured strategic funding from Sui to tackle issues in the broken ad ecosystem. This collaboration is set to bring digital advertising fully on-chain, combining ad delivery, data, and payments in one transparent system.

If you're a blockchain practitioner or just dipping your toes into crypto, keeping an eye on projects like Alkimi can give you an edge. It shows how DeFi is expanding beyond finance into everyday industries. Head over to DefiLlama's Alkimi page to dive deeper into the metrics, or check out Alkimi's Sui portal for more on their features.

What do you think – will decentralized ads become the norm for meme token marketing? Drop your thoughts in the comments below, and stay tuned to Meme Insider for more updates on the evolving world of meme tokens and blockchain tech!