In the fast-paced world of crypto, where hype often outpaces real value, it's refreshing to stumble upon builders who are creating actual revenue-generating companies before jumping on the token bandwagon. A recent tweet from Condz (@condzxyz) highlights this exact vibe, shining a light on Addressable, a project led by the impressive Asaf Nadler.

Condz's post reads: "crypto is a land of great entrepreneurs, if you still don't know, there are real companies with revenue around (that don't have a token yet) >>> check @addressableid by @AsafNadler great product > even better builder always amazes me to find great people like asaf."

This shoutout sparked some engaging replies, like Xeer (@Xeer) chiming in with "I like this asaf guy," to which Condz replied "me2." Others noted how rare it is to see "revenue first in crypto" or "IRL revenue," emphasizing the novelty of building sustainable businesses in this space.

So, what's Addressable all about? Founded by Asaf Nadler, PhD, who's got over 20 years in data science and engineering, Addressable is a platform empowering Web3 marketers to connect with their audiences more effectively. Think of it as a tool that bridges the gap between blockchain data and targeted marketing. Instead of spraying ads everywhere and hoping for the best, Addressable uses AI to help crypto projects acquire users smarter and cheaper.

One cool innovation from them is the "Cost Per Wallet" (CPW) metric, which measures the actual cost of acquiring a blockchain wallet—filtering out bots and giving marketers real insights. As Nadler explained in a Cointelegraph article, this helps teams focus on genuine growth rather than vanity metrics like clicks.

For those in the meme token scene, this is huge. Meme coins thrive on community and virality, but scaling that without burning through cash is tough. Tools like Addressable could level the playing field, allowing smaller projects to target whale wallets or engaged users precisely. Imagine launching a meme token and using data-driven ads to reach holders of similar coins— all while tracking real on-chain conversions.

Nadler's background adds to the appeal: a software engineering PhD turned crypto growth expert, he's all about turning data into actionable strategies. His LinkedIn post breaks down how AI in crypto marketing means audience recommendations, performance predictions, and automated campaigns—stuff that saves time and boosts ROI.

The thread also had a skeptical reply questioning if it's really a "great product," with Condz firing back, "have u tried?" It's a fair point— in crypto, trying things out is key. If you're curious, head over to addressable.io and see for yourself.

In a space full of rug pulls and empty promises, spotting builders like Nadler and teams like Addressable reminds us why we're here: for innovation that lasts. As meme enthusiasts, keeping an eye on these revenue-first companies could give us clues on the next big trends. Who knows? Maybe Addressable launches a token someday, but for now, they're proving you can build real value without one.

What do you think— is revenue before tokens the future of crypto? Drop your thoughts in the comments below!