The crypto world is always buzzing, and the launch of the DOOD token on the Solana blockchain is definitely turning heads. This isn’t just any new token; it’s tied to the well-known Doodles NFT project, aiming to bring a fresh layer of interaction and utility to their colorful universe.

What is DOOD?

DOOD is the native token for the Doodles ecosystem, operating as a Solana Program Library (SPL) token. It officially launched on May 9, 2025. Think of it as the digital currency designed to power experiences, encourage participation, and reward loyal fans within the Doodles world.

The token symbol is, fittingly, DOOD, and you can find it on the Solana chain at the address DvjbEsdca43oQcw2h3HW1CT7N3x5vRcr3QrvTUHnXvgV.

A Little Background on Doodles

For those new to the scene, Doodles is a popular NFT collection featuring 10,000 unique, brightly colored characters. Since its start on Ethereum, Doodles has grown into a broader brand, venturing into music (with figures like Pharrell Williams joining the team), fashion, and entertainment. The move to launch a token, especially on Solana, signals Doodles’ ambition to create a more dynamic and token-powered ecosystem.

The Launch Details

The DOOD token hit the market on May 9, 2025, exclusively on the Solana blockchain. The total supply is set at 10 billion DOOD tokens.

How DOOD Tokens Are Distributed

The distribution plan for DOOD focuses on building a strong, engaged community:

• 30% goes to existing Doodles NFT holders, including both original (OG) holders and newcomers (“New Blood”). This is a direct reward for being part of the Doodles family.
• 25% is set aside for an Ecosystem Fund, aimed at supporting future growth, partnerships, and development within the Doodles universe.
• 17% is allocated to the Doodles team. These tokens aren’t immediately available; they’re subject to a one-year lock-up period (“cliff unlock”) followed by a three-year gradual release (vesting). This structure suggests the team is committed for the long haul.
• 13% is for “New Blood” – potentially targeting new investors, partners, or community growth initiatives.
• 10% is dedicated to Liquidity, helping ensure smooth trading on exchanges.
• 5% is Retained by the company for operational needs.

Overall, a significant chunk (68%) of the supply is directed towards community engagement and ecosystem development, showing a clear focus on the token’s role within the Doodles world.

What Can You Do With DOOD? Utility is Key

DOOD isn’t just meant to be a speculative asset; it’s designed with real utility within the Doodles ecosystem:

• Avatar Customization: You’ll be able to use DOOD to personalize your Doodles 2 avatars, adding unique traits and accessories.
• Governance: Holding DOOD gives you a voice! You can participate in voting on important proposals that shape the future of the project.
• Rewards & Exclusive Content: Earn DOOD by engaging in the ecosystem and potentially unlock premium content and experiences.
• Gamified Experiences: Doodles plans innovative ways to use DOOD in interactive settings, like using tokens to influence digital art pieces or participate in unique events.
• Cross-Chain Plans: There are plans to potentially bridge DOOD to networks like Base, Coinbase’s Ethereum Layer-2, to expand its reach and use cases.

These utility features aim to set DOOD apart from pure memecoins, though delivering on these promises will be crucial for its long-term success.

Market Buzz and Performance

Leading up to the launch, the anticipation for DOOD significantly impacted the Doodles NFT market. We saw a notable surge in NFT sales volume as people got ready for the token drop.

Following the launch, the DOOD token has been listed on major exchanges, including Binance and Bybit. Binance even launched a perpetual futures contract for DOODUSDT and hosted an airdrop campaign, boosting initial awareness and trading activity.

As with any new token, especially those with a memecoin aspect, DOOD’s price can be volatile, heavily influenced by market sentiment and social media trends. You can track its live performance on platforms like CoinGecko.

Why Solana?

Doodles’ choice to launch DOOD on Solana rather than staying solely on Ethereum was a strategic one. Solana offers key advantages:

• Lower Transaction Fees: Solana’s fees are significantly cheaper than Ethereum’s, making frequent interactions with the token more affordable for users.
• Faster Transaction Speed: Solana can handle a massive number of transactions per second, which is essential for a token powering interactive games and experiences.
• Scalability: Its architecture is built to handle growth and support a wide range of applications within the Doodles ecosystem.
• Thriving Memecoin Market: Solana has become a hotspot for new token launches, particularly memecoins like BONK and WIF, providing a receptive environment for DOOD.

This move positions DOOD within Solana’s fast-growing ecosystem, known for fostering innovation and attracting a dynamic user base.

Community Talk: Mixed Feelings

The launch has generated a lot of conversation within the crypto community. There’s clear excitement, especially among Doodles NFT holders eligible for the airdrop and those bullish on Solana. However, some criticism has also emerged, primarily centered around the token allocation structure and concerns about the team’s potential influence given their allocation percentage (including team, company, and ecosystem funds). Leveraging the strong Doodles brand and established community will be vital for navigating these discussions and building long-term support.

Things to Consider: Risks and Challenges

Like all cryptocurrencies, and especially those with memecoin characteristics, investing in DOOD comes with risks:

• Volatility: Memecoin prices can swing dramatically based on hype, news, and market sentiment.
• Market Competition: The memecoin space is crowded, with new tokens launching constantly. DOOD needs to stand out.
• Delivering Utility: While ambitious utility plans are in place, executing them successfully and moving beyond a “memecoin perception” is a major challenge.
• Regulatory Uncertainty: The regulatory landscape for tokens with utility aspects, particularly in the U.S., is still evolving and could impact development.
• Community Trust: Maintaining transparency and addressing concerns about token allocation will be crucial for sustaining community support.

Future Steps for DOOD

The success of DOOD will largely depend on its ability to:

• Execute on Utility: Turning the planned features (governance, customization, gamified experiences) into reality is key.
• Keep the Community Engaged: Leveraging the airdrop and initiatives like Space Doodles staking to keep holders active.
• Expand Reach: Successful cross-chain bridging to networks like Base could open up new opportunities.

If Doodles can effectively integrate DOOD into its ecosystem and deliver on its roadmap, the token has the potential to become a significant player in the blend of NFTs, gaming, and tokenized communities on Solana. However, failing to deliver tangible utility could see it primarily remain a speculative asset.

Track DOOD and More with GMGN.AI

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For those specifically interested in DOOD, GMGN.AI provides comprehensive data and trading options. You can find the dedicated page for the DOOD token on GMGN.AI right here.

Using a platform like GMGN.AI can provide real-time insights and help manage the risks associated with volatile meme token markets.

Disclaimer: This article is for informational and educational purposes only and should not be considered financial or investment advice. The cryptocurrency market is highly volatile. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions.