TL;DR

• DOUG (0x3e721c…8da5) is a meme token on BNB Chain, reported as a community-driven project inspired by Doug Heffernan from “The King of Queens,” yet also appears on-chain as “Elon’s New Dog” in the DOUG-BNB pair on PancakeSwap v2.
• Liquidity and trading activity are very low; this is a high-risk, micro-cap token with limited transparency.
• Always verify the contract address on BscScan, trade cautiously, and use small amounts.
• You can trade via PancakeSwap v2 and monitor/trade via GMGN.AI’s DOUG page: https://gmgn.ai/eth/token/fV1R5sZ5_0x3e721cc789d61ba3aec373ab94acc95a86198da5

What is DOUG?

DOUG is a BEP-20 meme token on the BNB Chain tied to the contract address 0x3e721cc789d61ba3aec373ab94acc95a86198da5. Community posts describe it as a fan-driven coin inspired by Doug Heffernan from the sitcom “The King of Queens,” emphasizing a comeback narrative of “holders reclaiming the project” after alleged leadership issues. At the same time, on-chain and DEX pair data label the asset “Elon’s New Dog,” a typical dog-themed meme reference aligned with the broader Elon Musk/dog-coin meta.

This dual branding highlights a common meme-coin reality: names and narratives can vary across explorers, pairs, and social posts. Treat DOUG as a speculative, community-first token where sentiment and social buzz matter far more than utility.

Token basics and current snapshot

• Symbol: DOUG
• Network: BNB Chain (BEP-20)
• Contract: 0x3e721c…8da5
• DEX Pair: “Elon’s New Dog – WBNB” on PancakeSwap v2
• Circulating supply: ~1.00 billion DOUG (reported)
• Market cap: ~$178.09K (as of Aug 12, 2025, reported)
• Recent price reference: ~$0.0000015 with ~$0 24h volume and ~$701.73 liquidity on PancakeSwap v2 (indicative of very thin markets)
• Research/price pages: Coinbase price page, Forbes Crypto Market Data, MEXC price page

Note: Data points come from third-party trackers and can change rapidly. Always re-check on BscScan and the live DEX pair for the latest state.

Market activity and sentiment

Recent snapshots suggest:

• Low liquidity and negligible 24h volume, typical of micro-cap meme coins that haven’t built sustained traction.
• Social mentions around rank ~#1,292 with about 127 unique accounts discussing DOUG in a recent window, alongside a high reported sentiment score (exact methodology unclear).
• Limited or no mainstream news coverage.

Translation: DOUG’s narrative and potential are largely community-driven. If buzz spikes, price can move fast; if not, the market may remain illiquid.

How and where to trade DOUG

Primary venue: PancakeSwap v2 on BNB Chain.

Basic steps:

1. Use a compatible wallet like MetaMask or Trust Wallet, connected to BNB Chain.
2. Verify and import the DOUG contract: 0x3e721cc789d61ba3aec373ab94acc95a86198da5.
3. On PancakeSwap v2, trade the DOUG-BNB pair. Start with small amounts to minimize slippage and risk.

Recommended tool for discovery and trading:

• GMGN.AI DOUG page: https://gmgn.ai/eth/token/fV1R5sZ5_0x3e721cc789d61ba3aec373ab94acc95a86198da5
  GMGN.AI surfaces live token info, smart money flows, and risk checks to help you navigate thin-liquidity meme coins.

Price references and listings info:

• For quick references, you can also check Coinbase’s price page, Forbes Crypto Market Data, and MEXC’s DOUG page. Availability for direct trading can differ from price listings, so confirm on the DEX before acting.

Risks and red flags to consider

• Transparency gaps: No verified official site, whitepaper, or active dev/community channels confirmed for this address.
• Liquidity risk: ~$700 liquidity and near-zero daily volume can mean large slippage and difficulty exiting positions.
• Meme coin dynamics: Hype-driven moves, potential for pump-and-dump behavior, and rapid sentiment reversals.
• Chain-level context: BNB Chain has seen notable security incidents in the past (e.g., bridge exploits). While not specific to DOUG, it underscores the need for caution when interacting with smart contracts.

Risk-mitigation tips:

• Verify the exact contract on BscScan.
• Look for audits or at least community code reviews; assume unaudited unless proven otherwise.
• Avoid chasing hype; size positions small; set slippage carefully; consider split orders in thin markets.

Beware of lookalikes: same name, different chains

There are other “DOUG” tokens on different chains:

• Solana: A separate DOUG (often dubbed “Doug the Duck”) trades on Raydium and is tracked on sites like CoinGecko.
  These are unrelated to the BNB Chain DOUG at 0x3e721c…8da5. Always match the contract before buying.

Why the mixed identity? “King of Queens” vs. “Elon’s New Dog”

• Community narrative: Ties to Doug Heffernan and a “reclaimed by holders” comeback story highlight a community-first identity.
• On-chain label: The PancakeSwap v2 pair name shows “Elon’s New Dog,” aligning with the dog-themed, Elon-adjacent meme trend.
  Both can be true in meme coin land—branding is fluid. What matters most is the contract address and live liquidity.

Quick FAQ

• Is DOUG a utility token?
  No. It’s a meme-driven asset with speculative appeal and no confirmed utility.

• Where can I see on-chain activity?
  BscScan token page shows holders, transfers, and contract details.

• Best way to monitor and trade?
  Check the pair on PancakeSwap v2 and use GMGN.AI’s dedicated DOUG page for discovery/tracking/trading: https://gmgn.ai/eth/token/fV1R5sZ5_0x3e721cc789d61ba3aec373ab94acc95a86198da5

• Any final tips?
  Confirm the contract, start small, and assume high volatility and liquidity risk typical of micro-cap meme tokens.