In the fast-paced world of cryptocurrency, where tribalism often runs deep, a recent tweet from Mert, CEO of Helius Labs, sparked an interesting conversation. He pointed out how some folks in the crypto space seem to short-circuit when someone promotes more than one blockchain ecosystem. "it is interesting how many people's brains malfunction when someone shills multiple ecosystems in crypto crazy stuff that there can be multiple chains with different pmf," he tweeted on October 25, 2025.

For those new to the lingo, "shilling" means enthusiastically promoting a project or coin, often to boost its visibility or value. And "pmf" stands for product-market fit, which is basically how well a blockchain or its apps match what users actually need and want. Mert's take highlights a key reality in crypto: not every chain is built for the same purpose, and that's okay—it's actually a good thing.

Think about it like this. In the traditional tech world, we don't bat an eye at using multiple platforms. You might stream movies on Netflix, listen to music on Spotify, and shop on Amazon, all without pledging allegiance to just one. Why should crypto be any different? Blockchains like Solana, where Helius Labs provides RPCs, APIs, and other infrastructure, excel in high-speed transactions perfect for DeFi and NFTs. Meanwhile, Ethereum brings robust smart contracts and a massive developer community, and newer layers like Base offer low fees for everyday apps.

This multi-chain approach is especially relevant for meme tokens, the fun, viral side of crypto that Meme Insider loves to cover. Meme coins aren't tied to one ecosystem—they pop up wherever there's hype and liquidity. Take Dogecoin on its own chain, SHIB on Ethereum, or the explosion of Solana-based memes like BONK or POPCAT. By shilling multiple ecosystems, influencers and builders like Mert aren't diluting their message; they're expanding opportunities. It allows meme creators to tap into different communities, experiment with unique features, and hedge against risks like network congestion or market downturns in a single chain.

The replies to Mert's tweet show the divide. Some users joked about maxis—those die-hard fans of one chain—who can't fathom diversification. One reply quipped, "They’re all going to zero together," poking fun at the volatility. Another shared a video meme tagging Solana's co-founder Anatoly Yakovenko, emphasizing the midnight-hour drama in crypto debates. Others asked thoughtful questions, like whether this resistance stems from tribalism or a genuine misunderstanding of how chains can coexist with distinct strengths.

At its core, embracing multiple chains fosters innovation. For blockchain practitioners, it means more tools in your kit. Want lightning-fast trades for a meme pump? Solana's got you. Need complex DeFi strategies? Ethereum's ecosystem is mature and battle-tested. And for meme tokens specifically, multi-chain presence can amplify virality—cross-posting pumps, airdrops across networks, or even bridged assets that let holders play in multiple sandboxes.

Of course, navigating multi-chain can be tricky. Tools like cross-chain bridges (with their security risks) and wallets that support multiple networks are essential. But as the space matures, we're seeing better interoperability, making it easier to jump between ecosystems without friction.

Mert's background adds weight to his words. As a former Coinbase employee and now leading Helius Labs, which focuses on Solana infrastructure, he's not abandoning his roots—he's just realistic about the broader landscape. In a podcast or through his work on physics-inspired privacy solutions, he often bridges technical depth with accessible insights.

For anyone building or investing in meme tokens, the lesson is clear: don't put all your eggs in one blockchain basket. Diversify, explore, and shill what works. The crypto world is big enough for multiple winners, and that's what keeps it exciting. If you're looking to dive deeper into meme token strategies across chains, check out our knowledge base here at Meme Insider for the latest guides and news.