In the fast-paced world of cryptocurrency, where trends can explode overnight and fade just as quickly, traditional notions of product development often fall short. A recent post on X by Edgar Pavlovsky, a prominent figure in the crypto space known for his work with @darkresearchai, @mtndao, and @paladin_solana, sheds light on a crucial mindset shift. Quoting Jake from Railway, who emphasized that launching isn't a one-time event but something closer to 40 iterations, Pavlovsky expands on this idea in a way that resonates deeply with meme token creators and blockchain enthusiasts.

Pavlovsky argues that there's no such thing as a "final launch." Instead, it's an ongoing process: the first launch, the second, the third, and so on into infinity. This approach is particularly fitting in today's distribution-first environment, where internet users provide rapid feedback, and the barriers to iteration are lower than ever. For meme tokens, which often start as humorous or viral concepts on platforms like Solana or Ethereum, this philosophy isn't just advice—it's a survival strategy.

Think about it: meme tokens like Dogecoin or Shiba Inu didn't achieve massive success through a single, polished release. They evolved through community input, updates, and relaunches that kept the hype alive. Dogecoin, for instance, began as a joke in 2013 but gained traction through repeated endorsements, integrations, and even forks that adapted to market demands. Similarly, newer memes on Solana, such as those emerging from pump.fun, launch quickly with minimal viable products (MVPs), gather feedback via Telegram groups or X threads, and iterate almost daily to refine tokenomics, add utilities, or pivot narratives.

This iterative model aligns perfectly with blockchain's decentralized nature. Unlike traditional software where updates might take months, smart contracts and token standards allow for swift changes—sometimes via governance votes or simple redeployments. Pavlovsky's point about low iteration costs is spot on; tools like Solana's high-throughput network enable developers to test and tweak without breaking the bank.

For aspiring meme token creators, the takeaway is clear: don't wait for perfection. Launch early, listen to your community, and keep shipping. This not only builds momentum but also fosters loyalty among holders who feel involved in the project's evolution. As Pavlovsky notes, you launch to make it great, then keep launching to keep it great.

In the meme token ecosystem, where virality is king, embracing endless launches can turn a simple idea into a cultural phenomenon. If you're building in crypto, heed this wisdom—your next iteration might be the one that goes viral.

For the original thread, check it out here.