Hey there, crypto enthusiasts! If you’ve been keeping an eye on the blockchain space, you’ve probably stumbled across some heated debates about Ethereum’s future. One recent thread from Camila Russo (@CamiRusso), posted on July 4, 2025, dives deep into the concept of “revenue-meta” and Ethereum’s unique approach to growth. Let’s break it down in a way that’s easy to digest, even if you’re new to the crypto game.
What’s the Big Idea?
Camila kicks off her thread with a bold statement: “Revenue-less companies and networks are vaporware.” In simpler terms, if a project isn’t generating some form of income, it’s likely to fade away. But here’s the twist—Ethereum, one of the biggest players in the blockchain world, has chosen to temporarily skip revenue to focus on growth. Think of it like a startup giving away free samples to build a loyal customer base before charging for the product.
To measure this growth, the Ethereum Foundation (EF) is eyeing a massive milestone: $1 trillion in Total Value Locked (TVL). TVL is basically the amount of money locked into Ethereum’s smart contracts, showing how much trust and usage the network gets. According to Camila’s interview with Tomasz, once that $1 trillion mark is hit, Ethereum might start flipping the switch on revenue generation—potentially in about three years.
Why Skip Revenue Now?
So, why would Ethereum put revenue on the back burner? The answer lies in strategy. By keeping fees low or even burning them (thanks to the EIP-1559 upgrade), Ethereum is making it cheaper for developers and users to build and interact with the network. This “subsidizing” of new users is all about scaling up adoption. The more people use Ethereum, the more valuable it becomes—kind of like how a bustling marketplace attracts more vendors.
But here’s the catch: no growth means irrelevance, and no revenue eventually means collapse. It’s a delicate balance. Camila points out that the EF is betting big on TVL as the key metric, but not everyone agrees. Some, like Ryan S. Adams (@RyanSAdams), argue that Ethereum’s value isn’t just about revenue—it’s a store of value (SoV) like gold or Bitcoin, with a potential to become a world reserve asset.
The Debate Heats Up
The thread sparked some lively responses. Liam (@daddysether) questions why this topic is still up for debate in 2025, pointing out that Bitcoin and Ethereum have thrived despite low fee revenue—proof that their primary use case might be as a store of value. Meanwhile, Hexidethmal (@hexidethmal) reminds us that Ethereum isn’t a company but a protocol, which shifts the conversation a bit.
Others, like Alexander (@wagmiAlexander), suggest that institutions will drive future revenue by staking ETH to secure the network. This ties back to another thread from Aerodrome (@AerodromeFi), where unlocking DeFi value was a hot topic at ETHCC (Ethereum Community Conference). It’s all connected!
What Does This Mean for Meme Tokens?
Since you’re here on Meme Insider, you might be wondering how this affects meme tokens. Many meme coins, like Dogecoin or Shiba Inu, ride on Ethereum’s network (or its Layer 2 solutions). A stronger, more scalable Ethereum with higher TVL could mean better infrastructure for these tokens, potentially boosting their visibility and value. Plus, if revenue mechanisms kick in, it might influence gas fees, which could impact how affordable it is to trade or launch meme tokens.
The Bottom Line
Camila’s thread opens up a fascinating look at Ethereum’s long-term game plan. Whether you buy into the TVL strategy or see Ethereum as a store of value first, one thing’s clear: the network’s decisions will shape the crypto landscape for years to come. Keep an eye on that $1 trillion TVL target—it might just be the tipping point we’ve all been waiting for.
What do you think? Drop your thoughts in the comments, and let’s keep the conversation going! For more crypto insights, check out our latest articles on Meme Insider.