In the fast-paced world of web3, where innovation happens at lightning speed, it's easy to fall into the trap of seeing everything as a win-lose game. But Evan Luthra, the co-founder and CEO of Mysten Labs—the team behind the high-performance Sui Network—wants to change that narrative. In a recent tweet, he urged the community to drop the zero-sum mindset and embrace a more collaborative approach.

Luthra's message was clear and direct: "Web3 is a new frontier. Please stop with the zero-sum mindset. Create, build, compete!" He followed up by emphasizing that success in this space creates opportunities for everyone. Whether you're a developer building the next big decentralized app, an investor hunting for promising meme tokens, or just someone exploring the blockchain world, rooting for others' wins can elevate the entire ecosystem.

For those unfamiliar, a zero-sum mindset assumes that one person's gain is another's loss—like there's only so much pie to go around. In traditional finance or competitive industries, this might hold some water. But web3? It's different. Blockchain technology, especially on layers like Sui, is designed for scalability and inclusivity. Every successful project draws in more users, liquidity, and attention, which benefits meme tokens and other assets alike.

Think about the meme token scene on Sui. Projects like those popping up on the network thrive when the overall chain gains traction. If one meme coin goes viral, it doesn't "steal" from others; it often brings fresh eyes and capital to the platform, creating a ripple effect. Luthra's call to action is spot-on for meme enthusiasts: instead of tearing down competitors, celebrate breakthroughs. This could mean more cross-promotions, shared tech insights, or even collaborative events that pump the whole category.

Mysten Labs itself embodies this philosophy. They're not just building Sui for their own gains but to power a decentralized internet. Tools like Walrus Protocol make storage and data management easier for devs, lowering barriers for new meme token launches. By fostering an open environment, they're proving that web3's frontier is vast enough for multiple winners.

Of course, competition is healthy—it pushes innovation. But as Luthra points out, it's about competing while building together. In the replies to his tweet, builders and investors echoed this sentiment, sharing how supporting rivals has led to better products and stronger networks. One user noted, "Successful builders grow the network for everyone," highlighting the interconnected nature of blockchain.

If you're diving into meme tokens on Sui or any chain, take this advice to heart. Follow Evan on X for more insights, and remember: web3's potential is unlimited. Let's root for success across the board and watch the ecosystem flourish.