Hey there, meme token enthusiasts and blockchain curious folks! Today, we’re diving into an exciting concept that’s buzzing on X—content as coins. This idea was recently spotlighted by Jesse Pollak, a key figure at Base, in a tweet that’s got the crypto community talking. Let’s break it down and explore what this means for the future of digital value, especially on the BaseApp platform.

What’s the Buzz About Content as Coins?

In his tweet, Jesse Pollak (@jessepollak) shared a fascinating observation: "the craziest thing about content as coins is that regular people who aren't in the crypto bubble get it immediately." He points out that since almost everything in our world has value—think houses, cars, or even digital downloads—it makes sense that our content should too. This idea ties into the growing trend of tokenizing digital creations, turning posts, videos, or art into tradable assets on blockchain networks like Base, an Ethereum Layer 2 solution.

The tweet, posted on July 23, 2025, at 15:30 UTC, comes with a fun image featuring "Little Brett" characters—those adorable blue critters that have become a hit in the meme token world. This visual nod hints at how playful yet powerful these concepts can be.

Why Non-Crypto Natives Get It

What’s intriguing is Jesse’s note that people outside the crypto world grasp this concept faster than some insiders. Why? Because it’s intuitive. If you can buy a song on iTunes or a movie ticket online, why not assign value to a viral tweet or a hilarious meme? This simplicity is a game-changer, making blockchain tech more accessible. For example, platforms like BaseApp allow creators to tokenize their content, earning rewards or tips directly, without middlemen skimming the profits.

In the thread, users like @aibra chimed in with suggestions like "@brettbutlittle," linking to a meme token project, while @lumine_eth asked if posting on BaseApp could generate revenue for creators. Jesse’s responses suggest this is exactly the direction things are heading—content that pays!

How BaseApp Fits Into the Picture

BaseApp, part of Coinbase’s revamped ecosystem, is designed to make onchain activity as easy as tapping an app. According to The Block, it integrates social networking, trading, and instant payments using USDC, all powered by the Base Chain. The platform’s ability to let creators tokenize posts via protocols like Farcaster and Zora means every tweet or image could become a mini-economy. Imagine earning a few bucks every time your meme goes viral—pretty cool, right?

The thread also touches on BaseApp’s inclusivity, with comments like “Base is for everyone” from @GemsScope. This aligns with Coinbase’s goal to onboard regular users, not just crypto nerds, into the blockchain space.

The Meme Token Connection

For those of us at Meme Insider, this ties directly into the meme token craze. Tokens like Dogecoin or Shiba Inu started as jokes but grew into billion-dollar markets. Content as coins could be the next evolution, where meme creators tokenize their work on platforms like BaseApp. The "Little Brett" image in Jesse’s tweet is a perfect example—cute, shareable, and potentially valuable.

However, it’s not all smooth sailing. The Investopedia article on meme coins warns of volatility and scams, a reminder to tread carefully. Still, with BaseApp’s structured ecosystem, there’s hope for a safer, more creator-friendly space.

What This Means for You

So, what can you do with this info? If you’re a blockchain practitioner or a meme lover, start exploring BaseApp and its tools. Create content, tokenize it, and see where it takes you. For newcomers, this is a chance to dip your toes into crypto without the steep learning curve. Jesse’s insight that “visual cues help” (from his reply to @is__thinking) suggests that engaging graphics—like those Little Bretts—could be your ticket to success.

The conversation on X shows a community eager to experiment. From @CalculateQuick’s screenshots of BaseApp invites to @m00des’ casual “Sup jesse,” it’s clear this is a lively, evolving space. Keep an eye on meme-insider.com for more updates as this trend unfolds!

What do you think—ready to turn your next meme into a coin? Drop your thoughts in the comments, and let’s chat about the future of digital value!