In the fast-paced world of blockchain and meme tokens, where a single viral post can launch a project to the moon, Edgar Pavlovsky's recent tweet hits the nail on the head. As a key player in convexity and involved with @darkresearchai and @mtndao, Pavlovsky emphasizes that if you're a founder, you're now a creator first and foremost. Distribution isn't just important—it's everything, and all your efforts should pour into it.

He quotes Matt Palmer, developer relations at Replit, who dives deep into this shift. Palmer argues that we're seeing a new breed of founder: the content creator. This evolution stems from falling AI inference costs, tools that let AI build software, and a devtools market that's increasingly consumer-facing. With information moving at lightning speed, software is becoming a commodity.

As software costs drop, the real value lies in brand and distribution. If software no longer serves as a moat, your brand does. In a sea of options, people gravitate toward what they know and trust to cut through the noise. You already subscribe to your favorite YouTubers—soon, you'll "subscribe" to your favorite founders.

This rings especially true in the meme token ecosystem. Meme coins thrive on community, hype, and viral narratives. A clever meme or a compelling story can rally supporters and drive valuations sky-high, often without traditional tech barriers. Palmer nails it: "Hell, a meme is now reason enough to raise." For meme token founders, being a creator means crafting memes, engaging on platforms like X (formerly Twitter), and building a loyal following that translates into token holders.

Investors are catching on, backing projects like Cluely and Arcarae, or ramping up media arms like a16z. Even Elon Musk's acquisition of Twitter was about owning distribution. At Replit, big sales days are often "Amjad led growth," showing how personal branding fuels business.

Pavlovsky ties this back to his work: @darkresearchai is building top-tier livestreaming infrastructure for @mtndao, inviting creators to join and build. Livestreaming amplifies distribution, letting founders connect directly with audiences in real-time, fostering trust and community—key ingredients for meme token success.

In five years, Palmer predicts, you'll buy from trusted voices, hire based on reputation, and invest in what resonates personally. In a noisy world blurred by AI, authenticity wins. For blockchain practitioners eyeing meme tokens, this means honing your storytelling skills, leveraging platforms for distribution, and embracing your role as a creator.

A reply from SEB at Phase Labs echoes the excitement: "Feb's going to be a hot bed of live streaming founders." It seems the creator-founder wave is just getting started, promising more innovation in how meme tokens are launched and grown.

If you're diving into meme tokens, remember: your next big hit might not come from code alone, but from the story you tell and the community you build. Stay tuned to Meme Insider for more insights on navigating this dynamic space.