Meme Insider
If you’ve been hanging out in the crypto Twitterverse lately, you might have stumbled across a fascinating thread from meow (@weremeow), the mind behind the Jupiter ecosystem. Posted on August 9, 2025, this tweet dives deep into a clever strategy for launching and growing meme coins—a topic near and dear to us here at Meme Insider. Let’s break it down and see how this three-step plan—adjacency, orbiting, and independence—could be the key to meme coin stardom.
The Three-Step Meme Coin Journey
Meow kicks off by admitting something refreshingly honest: “No one outside of CT nerds gives a shit about me.” (CT, for the uninitiated, stands for Crypto Twitter.) This sets the stage for a broader truth—meme coins need to appeal to a wider audience to succeed. His solution? A roadmap that any blockchain practitioner can follow:
Adjacency: Start by piggybacking on an existing brand or community. Think of it like getting a foot in the door. For example, Uranus, a meme coin, got its initial boost by aligning with Jupiter’s established presence. This “adjacency” gives new projects a head start by tapping into an existing audience.
Orbiting: Once you’ve got some traction, it’s time to build your own momentum while still leaning on that initial brand. Uranus is currently in this “orbiting” phase, still influenced by Jupiter’s gravity but starting to carve its own path. It’s all about finding a balance—using the big name to grow, but not relying on it forever.
Independence: The ultimate goal is “escape velocity”—breaking free to stand on your own. Meow uses Uranus again as an example, suggesting it could become the go-to token for “financializing the world’s oldest joke.” This step is about creating a unique identity that resonates with people, whether it’s humor, utility, or sheer viral appeal.
Why This Matters for Meme Coins
Meme coins live or die by their ability to capture attention. Unlike traditional cryptocurrencies like Bitcoin or Ethereum, which focus on tech or value storage, meme coins—like Dogecoin or Shiba Inu—thrive on community hype and cultural relevance. Meow’s strategy taps into this by emphasizing relatability and virality. He suggests making your project “funny, useful, or viral to a group of people”—a recipe that’s proven successful for many meme tokens.
Take Uranus, for instance. Its humor (yes, the planet name puns are endless) gives it a quirky edge. By starting with Jupiter’s adjacency, it gained visibility, and now it’s working toward independence. This approach could apply to any new meme coin—leverage a big player, build your community, and then let your unique vibe take over.
Real-World Examples and Insights
The thread also nods to other projects in the Jupiter ecosystem, like Bubble, which has “incredible viral potential.” Meow cautions against over-relying on the Jupiter brand, though. Instead, he pushes for projects to create their own communities and concepts with “resonance.” This aligns with trends we’ve seen at Meme Insider, where successful meme coins often evolve beyond their origins—think of how Dogecoin outgrew its “joke” status.
The images attached to the thread—a colorful geometric sphere and a cute cat in a spacesuit—reinforce this idea of creativity and independence. The “priceless” meme with Gollum clutching the sphere adds a playful nod to the value these projects can achieve.
Challenges and Opportunities
Of course, it’s not all smooth sailing. As AuctionShack points out in a reply, bridging mainstream audiences to crypto can be tough—especially in places like Switzerland, where resistance to X and crypto is strong. But Meow’s focus on relatability could help overcome this. By crafting content that’s funny or useful (think TikTok trends or niche humor), projects can break into new markets.
For blockchain practitioners, this strategy offers a clear playbook. Want to launch a meme coin? Start with a big community like Jupiter, build your own orbit with engaging content, and aim for independence with a standout feature. It’s a marathon, not a sprint, but the potential rewards—both financial and cultural—are huge.
Final Thoughts
Meow’s thread is a goldmine for anyone interested in meme coins. It’s a reminder that success isn’t just about tech—it’s about people, humor, and strategy. Whether you’re a developer, marketer, or just a crypto enthusiast, this three-step approach could be your ticket to the next big meme coin hit. Keep an eye on Uranus and other Jupiter projects—they might just prove Meow’s theory in real-time.
What do you think? Got a meme coin idea you’d like to test this strategy on? Drop your thoughts in the comments, and let’s discuss how to make it viral! For more insights, check out our Meme Insider knowledge base.
