In the fast-paced world of crypto and content creation, one tweet thread is turning heads by showing just how transformative blockchain platforms can be. Posted by @0xthefear, this story highlights the stark difference between traditional social media like X (formerly Twitter) and innovative onchain ecosystems like Zora built on Base.
From Zero Revenue on X to Real Earnings on Zora
The thread kicks off with a simple truth: content is valuable, but most platforms don't reward it properly. @0xthefear shares his experience of pouring months into posting on X, only to see zero financial return. No matter the likes or views, it didn't translate to income.
Then, he switched to Zora, a platform on the Base network that's revolutionizing how creators monetize their work. With the same effort and similar posts, things flipped. He racked up over $5,000 in revenue. The key? Zora's content coin feature, which lets users mint ERC-20 tokens tied directly to their posts or profiles.
As he puts it, "It’s not about chasing engagement anymore. It’s about building where your work has real weight." You can check out his Zora work here.
What Are Content Coins on Zora?
If you're new to this, Zora is an NFT and creator-focused platform that recently integrated with Base, Coinbase's Layer 2 Ethereum network. Their "coins" feature allows anyone to turn content—like posts, images, or ideas—into tradable tokens. Think of it as meme tokens but tied to real creator value.
Each post can be minted as an ERC-20 token, and creators get a "Creator Coin" linked to their profile. This setup creates an economy where engagement turns into actual earnings through trading, fees, or community support. It's part of the broader SocialFi trend, blending social media with finance on the blockchain.
In @0xthefear's case, he coined $0xthefear, which quickly hit a $644K market cap. That's the kind of rapid growth meme tokens are known for, but here it's backed by consistent content creation.
Key Takeaways from the Thread
X vs. Zora Structure: On X, viral posts might get millions of views but no payout. On Zora, even smaller content can earn if it resonates, thanks to built-in tokenomics.
Seamless Integration with Base: Base makes posting and minting effortless—no complicated setups. Your content instantly becomes part of the onchain economy.
No Major Changes Needed: The creator didn't overhaul his strategy. Same posts, same hustle, just a better platform.
Real-World Examples: He's seen others take X virals, mint them as coins on Zora, and pull in thousands. It's proof that the system values creators directly.
He wraps up by encouraging others to try it: "If you’ve been posting for months and seeing zero results, test this once." It's not a get-rich-quick scheme, but a system that finally recognizes creator effort.
Why This Matters for Meme Tokens and Blockchain Practitioners
This thread isn't just a personal win—it's a spotlight on the evolving meme token landscape. Content coins like $0xthefear blend meme culture with utility, letting creators build communities and economies around their ideas. On Base, with low fees and fast transactions, it's accessible for everyone.
If you're in blockchain, this is a reminder to explore platforms like Zora for monetization. It could be the edge you need to turn your knowledge base into something profitable. Keep an eye on Base and Zora for more innovations in the creator economy.
For the full thread, head over to @0xthefear's post on X. Who knows? Your next post could be your first coin.