In the fast-paced world of crypto, where new projects pop up daily, one story stands out: Project X (@prjx_hl) and their explosive launch on HyperEVM. A recent tweet from Sahib (@seeksahib) captures it perfectly: "Build distribution before you build product." He highlights how Project X, spearheaded by @Lamboland_, launched their Automated Market Maker (AMM) Decentralized Exchange (DEX) and raked in over $40 million in Total Value Locked (TVL) in just three days. Not through groundbreaking tech alone, but by nailing distribution first.

Let's break this down. What does "distribution" mean here? In crypto terms, it's about building a hype machine—a community, audience, and network ready to jump in when you launch. Think of it as pre-selling the dream before dropping the product. Project X didn't just code a DEX; they cultivated a following, teased features, and created buzz in the Hyperliquid ecosystem.

HyperEVM, for those new to it, is the Ethereum Virtual Machine (EVM)-compatible layer built on Hyperliquid, a popular perpetual futures platform. It allows for seamless DeFi apps like DEXes, where users can swap tokens without intermediaries. An AMM DEX, like Uniswap on Ethereum, uses liquidity pools instead of order books, making trading instant and accessible. TVL measures how much crypto is locked in these pools, signaling trust and activity.

Project X's approach flips the script on traditional development. Many teams pour resources into perfecting tech, only to launch to crickets. Instead, as Sahib notes, Project X built their audience first. From what we've seen in their timeline, they started with viral posts, partnerships, and a points system hinting at an airdrop—rewards for early users that often turn into free tokens. This created FOMO (fear of missing out), drawing in traders and liquidity providers.

Just look at the numbers: Within 24 hours of launch, they hit $28 million TVL. By day two, it was $40 million, and they kept climbing, announcing new all-time highs with memey videos and waifu-themed posts. Their points program rewards swaps and liquidity provision, with multipliers for top earners, turning users into evangelists. They even distributed $10k in $kHYPE (a liquid-staked version of Hyperliquid's token) to viral creators, amplifying reach organically.

This strategy resonates deeply in the meme token world. Meme coins thrive on community and virality, not always on utility. Project X, while a DEX, adopts meme-like marketing—fun announcements, themed homepages (like for their $thBILL treasury bill token integration), and quick wins. For meme token creators, the lesson is clear: Don't just mint a token; build a tribe first. Use social media, collaborations, and incentives to create demand before supply hits the market.

Take their partnership with Kinetiq for $kHYPE: It launched with a branded homepage and direct deposit links, making it easy for users to earn yields while farming points. Or their $thBILL rollout, blending real-world assets (RWAs) like U.S. Treasury bills with on-chain fun, estimating 4.3% yield baked into the token price.

Sahib's tweet sparked replies echoing the sentiment: "Distribution > tech every time," "Build audience first, product second." It's a reminder that in crypto, especially for meme projects, hype can bootstrap liquidity faster than any whitepaper.

If you're building in blockchain, whether a meme token or DeFi tool, Project X shows the power of distribution. Start engaging on X, Discord, and Telegram early. Tease drops, run giveaways, and reward loyalty. As they hit new ATHs and eye Phase 2, it's proof that a ready audience turns a good product into a blockbuster.

Check out Project X at prjx.com and bridge some assets to HyperEVM to join the action. Who knows? You might snag some points for their upcoming airdrop.