Hey everyone in the meme token world! If you're into Solana and the wild ride of blockchain gaming, you've got to check out this latest buzz. ICM.RUN, the up-and-coming incubator building Internet Capital Markets on Solana, just dropped a bombshell announcement about their first project. They're incubating Open Game Protocol (OGP), founded by none other than Jeff Wald, the brains behind Zynga – you know, the company that gave us hits like FarmVille and Words With Friends.

The news came via a thread on X from Mercy, aka the 'ICM Guy' (@7VoMercy). It kicks off with a slick animated video featuring a green alien character and the OGP logo, ending with the tagline "Earn by playing any game." It's all about "BIG gICM," signaling big moves for the incubator.

What is ICM.RUN?

For those new to this, ICM.RUN is like a Y Combinator for the on-chain world. It's an incubator where crypto founders pitch their projects to a DAO (Decentralized Autonomous Organization) and a team of mentors for review and voting. Their mission? To foster innovative projects in the Solana ecosystem, focusing on internet capital markets. If you're a founder, applying is straightforward – head to icm.run and fill out the form with your project details, team background, token info, and more. Share it on X tagging @icmdotrun to boost your visibility.

Introducing Open Game Protocol (OGP)

OGP, or Open Game Protocol, is a blockchain-based protocol that lets users earn real-value tokens just by playing games. Founded by @jtwald (also @KantoCerulean), it's poised to turn every token – yes, including your favorite meme tokens – into playable assets. Think about it: meme coins aren't just for holding or trading anymore; they could become part of interactive gaming economies.

Why does this matter? Zynga revolutionized social gaming on platforms like Facebook, exploding FarmVille to 10 million daily active users in just six weeks. Words With Friends connected millions, and CSR2 dominated mobile racing. OGP aims to do the same for blockchain, making Solana the go-to platform for on-chain gaming. As Mercy puts it, "Just like Zynga turned Facebook into a gaming platform, OGP will make every token playable."

What's Coming Next?

The thread teases a bunch of exciting updates over the next few days:

• In-depth tokenomics (that's the economic model behind the token)
• Revenue flywheels (ways the project generates and sustains income)
• Announcements on their first launch – keep your eyes peeled!
• A private AMA (Ask Me Anything) in ICM's Telegram community

Plus, there's an in-depth interview with @KantoCerulean / @jtwald happening at 10pm EST / 7pm PST / 10am SGT. You can join the X Space here.

Community Buzz and Giveaway

The announcement has already sparked a ton of engagement, with likes, reposts, and replies pouring in. ICM.RUN itself welcomed OGP to the fold, and mentors like @StudholmeOne are hyped, saying "Play 2 Earn is not dead. This is the sequel." To celebrate, there's an NFT giveaway: 10 NFTs up for grabs. Just like, repost, and comment "🫵🟩" on the first post of the thread within 48 hours.

This is huge for the meme token community because OGP could supercharge engagement around meme coins by integrating them into games. Imagine earning your next viral meme token through gameplay – it's a fresh take on play-to-earn that ties directly into the fun, speculative spirit of memes.

If you're a blockchain practitioner or just a meme enthusiast, this is the kind of innovation that could elevate Solana's ecosystem. Stay tuned to Meme Insider for more updates on how projects like OGP are shaping the future of meme tokens and beyond. What do you think – ready to play your way to profits? Drop your thoughts below!