In the fast-paced world of crypto, where meme coins can skyrocket or crash overnight, platforms like IP.World are trying to bring some stability and legitimacy to the game. Yesterday, on August 12, 2025, The Rollup TV hosted a lineup of crypto heavyweights, including Red (@brainrotmanager), the founder of IP.World (@ipdotworld). This interview shed light on the challenges and future of IP-backed meme coins built on Story Protocol. If you're into memecoins or curious about how intellectual property (IP) is intersecting with blockchain, this is worth your attention.

For those new to the scene, Story Protocol is a Layer 1 blockchain specifically designed to tokenize intellectual property. Think of it as a way to turn ideas, creations, or brands into programmable assets on the blockchain. This allows for better ownership tracking, remixing, and monetization—especially useful in the AI era where content creation is exploding. Their native token, IP, has been making waves, recently surging to around $6 with a market cap over $1.7 billion, partly fueled by ecosystem developments like IP.World Story Protocol.

IP.World positions itself as a launchpad for IP-backed memecoins on Story Protocol. Built "for degens, by degens," it aims to connect creators with communities in a way that avoids the common pitfalls of the memecoin space. During the interview, Red opened up about his personal journey and the platform's vision.

Red's Personal Journey: From Bankruptcy to Building

Red didn't shy away from his past struggles. He shared, "I've hit bankruptcy multiple times." But instead of letting that define him, he's channeling that "energy into building." It's a relatable story for many in crypto—high risks, big lessons learned. This resilience seems to drive IP.World's focus on sustainable growth over quick pumps.

Tackling Rug Pulls and Legitimacy in Memecoins

One of the standout moments was Red addressing the elephant in the room: rug pulls. For the uninitiated, a rug pull is when project creators hype up a token, attract investors, and then suddenly sell off their holdings, crashing the price and leaving others in the dust. Red pointed out a harsh reality: "99% of token deployers ultimately rug because they're playing pump and dump with viral content."

He emphasized how IP.World is different by focusing on legitimacy between creators and memecoin deployers. The platform is selective about the IPs it onboards, ensuring they're aligned with positive community building. "We're very specific about the types of IPs that we want to bring on board to begin with," Red explained. Moreover, they actively avoid promoting "PVP" (player versus player) dynamics, which could refer to cutthroat competition or infighting that often leads to scams.

Upcoming Features: Liquidity Migration Program

Looking ahead, Red teased an exciting development: "What we will have coming very soon is a liquidity migration program." This could mean tools to help move liquidity from other platforms to IP.World, making it easier for projects to transition and grow sustainably. It's a smart move in a space where liquidity is king, and it could attract more creators to Story Protocol's ecosystem.

The full interview was part of The Rollup TV's daily live show, hosted by Andy (@ayyyeandy) and Robbie (@robbie_rollup), who dive deep into digital assets with top industry voices. You can catch the announcement tweet and tune into clips here: Original Tweet.

If you're a blockchain practitioner or just a memecoin enthusiast, IP.World's approach could signal a shift toward more protected, creator-friendly meme tokens. Keep an eye on Story Protocol's IP token and IP.World's launches—they might just redefine how we think about memes on the blockchain.

For more on meme tokens and crypto innovations, stay tuned to Meme Insider.[3]