In the fast-paced world of Web3, where memes and digital content can turn into overnight sensations, platforms like Zora are changing the game for creators. A recent clip shared by crypto enthusiast Jack (@Jack55750) on X highlights insights from Jacob Horne, co-founder of Zora, on how this platform helps creators monetize their work more effectively than traditional social media.

The clip, which has garnered thousands of views and positive reactions, features Horne discussing Zora's core philosophy. He emphasizes that every piece of content produced online holds inherent value. Through Zora, built on the Base blockchain, creators can tokenize individual pieces of content—like images, videos, or even memes—and even their entire profiles. This tokenization process turns digital creations into ownable assets, allowing creators to capture a larger share of the value they generate.

For those new to the term, tokenization in blockchain means converting rights to an asset into a digital token on a blockchain. In Zora's case, it's about making content scarce and tradable, much like NFTs (non-fungible tokens), which are unique digital collectibles. This approach contrasts sharply with traditional platforms like Instagram or TikTok, where creators often rely on ads or sponsorships, and the platform takes a big cut.

What does this mean for meme token enthusiasts? Memes are the lifeblood of crypto culture, driving community engagement and often leading to viral token launches on platforms like Pump.fun or Base. Zora's model could supercharge meme creators by letting them mint their memes as NFTs, build tokenized profiles, and directly benefit from secondary sales or community support. Imagine a meme artist tokenizing a viral image; every time it's resold, they get royalties automatically.

The tweet itself, posted on September 11, 2025, tags key figures like @js_horne, @zora, @base, and @jessepollak (creator of Base), sparking a thread of enthusiastic replies. Users like @jessepollak chimed in with "💯," showing strong agreement, while others praised Zora for shifting value back to creators. Comments ranged from "this is the way, zora doing big things for creators" to acknowledgments that "Zora shifts the game ownership and upside stay with the creator where it belongs."

This buzz underscores a growing trend in the meme economy: empowerment through decentralization. As blockchain practitioners, understanding tools like Zora can help you not just ride the meme wave but create and profit from it sustainably.

If you're diving into meme tokens or Web3 creation, check out Zora's platform here to start tokenizing your content. And for more insights on how tech like this intersects with memes, stay tuned to Meme Insider.

To see the original clip, head over to the tweet on X.