Jesse Pollak, the visionary behind Base—an Ethereum Layer 2 blockchain powered by Coinbase—just made a bold declaration that's got the crypto world buzzing. In a recent X post, he announced his intention to harness the power of onchain technology to climb to the top of the creator leaderboard. If you're into meme tokens or blockchain innovation, this could signal exciting times ahead.

The Announcement That Started It All

On October 9, 2025, Pollak tweeted: "I will use the emergence of onchain as a new platform for creativity to become the #1 creator in the world unless one of you beats me to it." He followed up in the thread with, "can't stop, won't stop creating onchain #1 or bust," linking to his inaugural post on base.app.

This isn't just empty talk. Pollak's post on base.app has already racked up an impressive $18.6k in value, showcasing how onchain content can turn creativity into real earnings. With a token price sitting at $0.00001, it hints at a system where posts or creators can be tokenized, much like the meme coin launches we've seen explode on platforms like Solana's pump.fun.

What is Base.app?

Base.app is an all-in-one hub built on the Base blockchain, blending social features with financial tools. Think of it as a supercharged social network where you can create content, earn rewards from engagement, trade assets, send payments, and even chat privately—all onchain.

Key perks include:

• Creating and Earning: Post content and get paid when others interact with it.
• Trading Onchain Assets: Buy, sell, and swap millions of coins, including those viral meme tokens.
• Instant Payments: Send money globally for free.
• Mini Apps: Dive into games, yield-earning tools, and more without leaving the app.
• Yield on USDC: Hold stablecoins and earn up to 4.1% APY.

Currently in waitlist mode, base.app promises to make onchain life seamless and rewarding. It's positioned as the go-to spot for builders and creators, with the tagline "It pays to be here" emphasizing its focus on monetizing creativity.

How This Ties into Meme Tokens

Meme tokens thrive on community, virality, and quick innovation—qualities that onchain platforms like Base amplify. Pollak's push for #1 creator status could inspire a wave of meme creators to flock to base.app, launching tokenized posts, communities, or even meme coins directly within the ecosystem.

Base has already been a hotbed for meme tokens, with projects like DEGEN and others gaining massive traction. By integrating social feeds where users discover coins and videos, base.app lowers the barrier for new meme ideas to go viral. Imagine creating a meme post that evolves into a tradable token, earning you rewards as it spreads.

Pollak's challenge—"unless one of you beats me to it"—is a call to arms for the community. It could spark competitions, collaborations, and a surge in onchain experiments, ultimately enriching the meme token landscape.

Community Reactions and What's Next

The X thread drew quick responses, from supporters cheering him on to others jokingly claiming they'll beat him. One user shared, "We're on track to beat you," while another promoted their own onchain project. It's clear this has ignited competitive spirit in the space.

As base.app rolls out to more users, keep an eye on how it evolves the meme token game. For blockchain practitioners, this is a reminder that onchain creativity isn't just about art—it's about building value, communities, and yes, those sweet gains.

If you're ready to dive in, check out base.app and start creating. Who knows? You might just dethrone Pollak as the top onchain creator.