Jesse Pollak, the visionary behind Base—the Coinbase-backed Ethereum Layer 2 network that's become a hotspot for meme coins and decentralized apps—is on his way to Singapore. In a recent tweet, he extended an open invitation to creators across Asia, signaling a push to expand the onchain ecosystem.
For those new to the term, "onchain" refers to activities and data that live directly on a blockchain, like transactions, smart contracts, or even digital art and memes. Base, built on Optimism's tech stack, makes it cheaper and faster to do all this compared to the main Ethereum network, which is why it's exploded in popularity for launching meme tokens—those fun, community-driven cryptocurrencies often inspired by internet culture.
In his post, Pollak wrote: "enroute to singapore ✈️ if you're a creator there with a large audience in singapore, korea, japan, vietnam, china, or any other asian country, I'd love to meet and create something together. it's time to bring the world onchain." This isn't just a casual trip; it's a strategic move to tap into Asia's vibrant creator economy and blockchain scene.
Asia has been a powerhouse in crypto adoption. Countries like Singapore are hubs for Web3 innovation, with events like Token2049 drawing thousands of builders and investors. Korea and Japan boast massive gaming and entertainment audiences that could seamlessly integrate with onchain experiences, while Vietnam and China have burgeoning communities hungry for decentralized tech. Pollak's callout highlights Base's ambition to go global, bridging traditional content creation with blockchain tools.
What could these collaborations look like? Imagine Asian influencers launching their own meme tokens on Base, creating onchain fan clubs, or building decentralized social apps. Base has already seen hits like Brett and Degen, meme coins that rallied communities and drove massive trading volumes. Partnering with local creators could spark the next wave of viral onchain projects, making crypto more accessible and fun for everyday users.
This move aligns perfectly with the broader trend in Web3: empowering creators to own their content and monetize directly through blockchain. Tools like Base's smart contracts lower the barriers, allowing anyone to deploy tokens or NFTs without needing a tech degree.
If you're a creator in the region or just following the meme token space, keep an eye on Pollak's updates. Initiatives like this could supercharge Asia's role in the onchain revolution, turning regional audiences into global crypto participants. As meme tokens continue to evolve from jokes to serious community builders, collaborations like these are key to unlocking their full potential.