If you've been scrolling through X (formerly Twitter) lately, you might have come across a buzzworthy post from Base Brasil. They shared a one-minute clip of Jesse Pollak, the head of protocols at Coinbase and creator of Base, demystifying the hype around the Base App. Posted on September 11, 2025, the tweet asks, "Didn't understand the hype around @baseapp? @jessepollak solves that in 1 minute 🟦" – and it delivers just that.

For those new to the scene, Base is an Ethereum Layer 2 blockchain developed by Coinbase, designed to make transactions faster and cheaper while maintaining security. It's become a hotspot for meme tokens, those viral, community-driven cryptocurrencies that often start as jokes but can explode in value. The Base App, formerly known as Coinbase Wallet, is evolving into an "everything app" that aims to simplify the onchain experience.

Jesse Pollak's One-Minute Breakdown

In the clip, taken from a recent presentation at the "A New Day One" event, Pollak stands on stage with a simple slide reading "the base app." He dives straight into the core problem: over the past two years, as Base has grown, more everyday people are eager to jump into the onchain world – think decentralized apps, NFTs, and yes, meme tokens. But crypto products are still too complicated for newcomers.

On the flip side, builders and creators are pouring their creativity into onchain experiences, but they struggle with distribution. How do you get your innovative meme token or DeFi project in front of the right audience? Pollak explains that the team at Base spent the last year tackling this issue head-on.

What did they build? Not just one app, but seemingly several: a social app for connecting with others, a chat app for real-time discussions, a payments app for seamless transactions (likely leveraging USDC, a stablecoin), a trading app for swapping assets, and a discovery app to find new opportunities. But here's the twist – it's not five separate apps. It's one unified Base App that blends the best of social discovery, chat, payments, and trading.

The goal? To connect users to the global onchain economy that the community is building together. As Pollak puts it, it's about making crypto accessible so anyone can participate without the usual headaches.

Why This Matters for Meme Tokens

Meme tokens thrive on community, virality, and quick trades – think Dogecoin or newer Base-native gems like Brett or Toshi. The Base App could be a game-changer here. By integrating social features, users can discuss and hype up their favorite memes right within the app, potentially boosting engagement and adoption.

Trading becomes effortless with built-in tools, allowing you to swap meme tokens without jumping between platforms. Discovery features might highlight trending memes, helping creators distribute their projects to a wider audience. Plus, with Base's low fees, it's ideal for the high-volume, low-value trades common in meme coin markets.

This rebrand and expansion, announced back in July 2025, positions the Base App as more than just a wallet. It's a portal to the onchain world, where meme enthusiasts can create, earn, trade, and connect all in one place. As Coinbase's official site describes it, "Base App is your home to the onchain economy. Earn yield, play games, launch coins, grow your collectibles collection and more."

Looking Ahead

The tweet has sparked conversations, with replies ranging from enthusiastic blue squares (🟦, a nod to Base's branding) to questions about the app's features. If you're into meme tokens or blockchain tech, downloading the Base App from the Google Play Store or Apple App Store could be your next move. It's self-custodial, meaning you control your keys and assets, unlike centralized exchanges.

As the onchain ecosystem grows, tools like the Base App are key to bringing in the next billion users – and meme tokens will likely ride that wave. Stay tuned to Meme Insider for more updates on how this evolves the meme token landscape.