Base co-founder Jesse Pollak just confirmed he’s launching his own personal creator token $JESSE today — and the exact kind of on-chain move that gets the entire timeline buzzing.

The news broke wide when BSCN Headlines dropped the update, but Jesse himself had already set the timer yesterday with a simple, cryptic post:

$jesse launches at 25:11:20:09:00PST

That’s today, November 20 2025 at 9:00 AM Pacific (5:00 PM UTC / 1:00 AM Nov 21 Beijing).

In a follow-up reply, Jesse made it crystal clear what this actually is:

personal, using the tooling that @baseapp has been building for creators… $jesse is not an official Coinbase or base token, it’s my personal creator coin

So this isn’t a “Base governance token” or anything corporate — it’s Jesse’s own creator coin, built with the same easy-launch tooling that powered previous drops like $ANERI and $NIKKI.

Why this feels like a meme coin in disguise

Even though Jesse is framing it as a creator coin, the timeline is treating it exactly like a classic founder memecoin drop. Thousands of replies, bots setting snipers, Vietnamese, Chinese, and Korean trading groups are already spamming charts, and the phrase “$jesse to a billion” is trending before the token even has liquidity.

That’s the power of a name-brand launch on a chain that already hosts monsters like $BRETT, $TOSHI, and $DEGEN. When the guy who literally built the chain launches his own ticker, the meme energy writes itself.

What we know so far

• Launch platform → Base App (@baseapp)
• Launch address → jesse.base.eth (the only official source)
• Type → personal creator coin (not affiliated with Coinbase or Base officially)
• Launch time → 9:00 AM PST today (already live or seconds away depending on when you’re reading this)
• Jesse’s warning → expect heavy impersonation and phishing attempts

Jesse has already started calling out fake accounts and reminding everyone the only real $JESSE will come from his own wallet.

Why creator coins on Base are different

Base has quietly turned into the easiest place to spin up a token that actually feels like it belongs to a person instead of a faceless project. No coding required, seamless integration with the Base wallet, and the same rails that power mini-apps and on-chain social. It’s basically pump.fun but built by Coinbase (without saying it’s built by Coinbase).

When someone of Jesse’s caliber uses his own tooling for a personal drop, it’s the ultimate product demo — and the meme degens are treating it like Christmas.

Whether you see this as the next evolution of creator economy tools or just the most jeet-iest jeet coin of 2025, one thing is certain: the Base meme sector is about to get another nuclear-level catalyst.

We’ll be tracking the contract address and chart the moment it goes live. Stay safe out there, verify every link, and remember — only the real jesse.base.eth deployment is legit.

See you on the chart. 🚀