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Jesse Pollak Predicts LATAM as Onchain Economy Hub: Implications for Base Meme Tokens

Jesse Pollak Predicts LATAM as Onchain Economy Hub: Implications for Base Meme Tokens

Jesse Pollak, the founder of Base—an Ethereum Layer 2 network designed for low-cost, high-speed transactions—recently took the stage at Ethereum Devcon to share an exciting vision for the future of crypto. In a clip shared by the official Base account on X (view the tweet here), Pollak boldly stated, "I believe that Argentina and Latin America will be at the center of the onchain economy."

For those new to the term, "onchain economy" refers to economic activities that happen directly on blockchain networks, like trading, lending, or even creating and swapping meme tokens, all without traditional intermediaries. Base, built on the Optimism Superchain, has become a hotspot for meme tokens due to its affordability and ease of use, attracting creators and traders from around the world.

Why LATAM? Pollak's Key Insights

In his talk, Pollak backed up his prediction with some eye-opening data. He pointed out that Latin America is already seeing massive crypto activity, with over $1 trillion in transaction volume over the past year—that's billions happening every single day. And it's not slowing down; adoption is growing at a staggering 63% year-over-year.

But here's the kicker: we're still in the early innings. Only about 15% of adults in LATAM currently own or use crypto on a regular basis. Pollak emphasized that this region is "years ahead" in terms of global adoption trends, positioning it to lead the charge as more people come onchain.

This isn't just hype. Countries like Argentina have been grappling with high inflation and currency instability, making stablecoins and decentralized finance (DeFi) appealing alternatives. Tools like USDC on Base allow users to hold value without relying on volatile local currencies, and meme tokens add a fun, community-driven layer to this ecosystem.

How This Ties into Meme Tokens on Base

Meme tokens thrive on community, virality, and accessibility—qualities that align perfectly with LATAM's growing onchain presence. Base has already seen explosive growth in meme coin launches, with projects like Brett (BRETT) and Toshi (TOSHI) gaining massive traction. If Pollak's vision plays out, we could see a surge in LATAM-inspired memes that resonate with local cultures, humor, and economic realities.

Imagine meme tokens poking fun at inflation woes or celebrating regional icons, all built on Base's efficient infrastructure. With lower gas fees compared to mainnet Ethereum, Base makes it easy for anyone in LATAM to participate, whether they're in Buenos Aires or Mexico City. This could democratize meme creation, turning everyday users into onchain entrepreneurs.

The thread under the Base tweet is buzzing with reactions, including shoutouts to various Base-based memes like $SPX and $CDPANDA. It's clear the community is excited, with users speculating on how this spotlight could drive more volume to the network.

CDPANDA meme token image

What This Means for Blockchain Practitioners

If you're diving into meme tokens or building on Base, keep an eye on LATAM trends. Tools like Dune Analytics can help track onchain activity in the region, and communities on X are great for spotting emerging projects. Pollak's comments underscore the importance of global inclusivity in crypto—Base's mission to bring a billion people onchain starts with regions like this.

As the onchain economy expands, meme tokens aren't just jokes; they're gateways to broader adoption. Stay tuned to Meme Insider for more updates on how developments like this shape the meme token landscape.

For the full context, check out the Ethereum Devcon sessions or follow @jessepollak and @base on X.

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