JESSE is a personal creator token on the Base network, launched by Jesse Pollak—co-founder of Base and a senior executive at Coinbase. The idea is simple: give creators a way to bring their communities closer, with shared ownership and long-term participation in the creator’s journey.

What makes JESSE a “creator coin”?

Pollak distinguishes “creator coins” from “content coins”:

• Content coins track short-term attention around posts or moments.
• Creator coins aim to track the long-term value of a creator’s work.

He believes combining both can create a flywheel for creators and fans—bringing ownership, control, and revenue back to the people who make and support the content.

Launch details and official sources

• Launch date: November 20, 2025 at 9:00 AM Pacific Time (November 21, 1:00 AM Beijing Time).
• Launched via Pollak’s verified Base App account: jesse.base.eth.
• Network: Base (an Ethereum Layer 2).
• Token address (as provided): 0x9e30ed439ca7dc5b4bd54f618b005f5b4dff68ef.

Important: Tokens with “Jesse” in the name exist across different chains. Always verify you’re interacting with the correct contract using official sources:

• Pollak’s X (Twitter): @jessepollak
• His Base App identity: jesse.base.eth
• The official Base App directory: Base Apps

Why the community is talking

Pollak has previously experimented with meme and content coins, including posts minted on Zora that became tradable. That history sparked debate: can creator-led tokens sustain long-term value, or will they repeat short-lived hype cycles? Pollak’s position is that creator coins are for the long arc of building, while content coins reflect short bursts of attention. Both can coexist—but users should be aware of volatility.

What it means for the Base ecosystem

The Base App is evolving into a social and financial hub for the Base network—facilitating token trading, transfers, and even USDC yield. The visibility of JESSE reinforces Base’s push toward a creator-led economy and broader consumer adoption of onchain tools. Some analysts (including JPMorgan) have floated sizable future valuations for Base’s footprint, signaling growing institutional interest in blockchain-powered payments and consumer apps.

How to safely explore JESSE

Before you trade or interact:

• Verify the contract: Cross-check the address with jesse.base.eth and announcements from @jessepollak.
• Watch for impersonators: Never click links from unverified posts or DMs.
• Check risk flags: Look for signs like unusual taxes, pausable transfers, or honeypot behavior.
• Start small: Gas on Base is low, but market moves can be fast and unforgiving.

Where to view and trade

You can explore the token and market activity using trusted onchain tools and DEX interfaces on Base. Popular options include:

• GMGN.AI: Comprehensive analytics and trading for meme and creator tokens on Base. View JESSE here: https://gmgn.ai/base/token/fV1R5sZ5_0x9e30ed439ca7dc5b4bd54f618b005f5b4dff68ef
• Aerodrome Finance: A leading Base-native DEX with deep liquidity and routing across pairs.
• Uniswap on Base: Familiar interface with Base support for permissionless trading.
• The Base App: A curated hub for discovering and interacting with onchain apps and social tokens.

Note: Availability and liquidity can vary. Always confirm pool details, slippage, and fees before you trade.

Using GMGN.AI for deeper insights

GMGN.AI is built for speed and precision in meme and creator token markets. Useful features include:

• Smart money tracking: Follow high-performing wallets to spot emerging flows.
• Real-time analytics: Price, liquidity, holder concentration, and trend data across chains.
• Automated trading: Optional automation via Telegram (setup link) to mirror strategies or set rules.
• Security checks: Flags for honeypots and abnormal parameters to help reduce risk.

Pair these tools with your own judgment and verification steps for a safer experience.

Quick glossary

• Base: An Ethereum Layer 2 designed for faster, cheaper transactions.
• Creator coin: A token tied to a creator’s long-term output and community value.
• Content coin: Tokens minted from individual posts or moments, often reflecting short-term attention.
• DEX (Decentralized Exchange): Onchain marketplaces for swapping tokens without intermediaries.

Final thoughts

JESSE is a high-profile experiment in a creator-led economy on Base. It blends the cultural energy of meme and content coins with a longer-term model for shared ownership. If you’re curious, take a measured approach: verify the contract, use reputable tools, and remember that onchain markets are volatile. None of this is financial advice—do your own research and protect your keys.