In the fast-paced world of crypto trading, few names evoke as much intrigue—and perhaps sympathy—as Machi Big Brother. The**********-American entrepreneur, whose real name is Jeffrey Huang, just got hit with another liquidation on the decentralized perpetuals exchange Hyperliquid. According to on-chain analytics firm Lookonchain, this marks his 145th liquidation since the market crash on October 11, 2025.

The original tweet from Lookonchain highlights a screenshot of his recent trade history, dominated by long positions on Ethereum (ETH) that keep getting wiped out. Hyperliquid, a popular platform for trading perpetual futures without intermediaries, allows users to leverage their bets on crypto prices. But as Machi's case shows, high leverage can turn sour quickly when the market moves against you.

Who Is Machi Big Brother?

If you're new to the crypto scene, Machi Big Brother isn't just any trader. He's a former pop star in Asia, the founder of the blockchain project Mithril, and a prominent NFT collector. He's famously associated with the Bored Ape Yacht Club (BAYC) community, where his high-profile purchases and sales have often stirred up memes and discussions. His trading antics, especially these repeated liquidations, have turned him into something of a meme himself in crypto circles.

Reports from various sources, including KuCoin News and Blockchain News, indicate he's been liquidated 71 times in November alone, topping the charts for most-liquidated traders on Hyperliquid. Estimates suggest losses in the millions—some peg it at around $18 million from oversized ETH longs, though figures vary.

Breaking Down the Liquidations

Liquidation in crypto trading happens when a leveraged position loses too much value, and the exchange automatically closes it to prevent further losses (and protect itself). In Machi's case, he's been stubbornly going long on ETH, betting the price will rise, even as the market has dipped post-crash.

From the trade history shared, you can see a pattern: open long positions with sizes ranging from 10,000 to 300,000 ETH notional, followed by market order liquidations at prices around $2,800 to $3,000. Each liquidation chips away at his capital through fees and realized losses, with closed PNL (profit and loss) showing negative figures like -$36,883 or smaller hits on opens that might reflect entry fees.

This isn't Machi's first rodeo. He's been a fixture in crypto news for similar events, often sparking debates on whether it's bad luck, poor risk management, or even a deliberate strategy. Some speculate it's mental fortitude gone awry, while others joke he's a "world-class liquidation athlete."

Ties to Meme Tokens and Broader Implications

At Meme Insider, we focus on meme tokens because they embody the wild, community-driven side of blockchain. Machi's story resonates here—his NFT involvement and trading mishaps have inspired countless memes, from Twitter threads poking fun at his persistence to projects like Aster launching a "Machi mode" to reward frequent liquidators, as noted in Chaincatcher.

For meme token traders, this serves as a cautionary tale. Meme coins are even more volatile than ETH, often pumped by hype and dumped just as fast. High-leverage perps on platforms like Hyperliquid can amplify gains but also lead to total wipeouts. If a seasoned player like Machi can rack up 145 liquidations, imagine the risks for newcomers chasing the next big meme.

Key takeaways:

• Manage leverage wisely: Start small and use stop-losses to avoid full liquidations.
• Understand market sentiment: Post-crash environments are tricky; don't fight the trend.
• Diversify: Don't put all your eggs in one basket, even if it's a blue-chip like ETH.
• Learn from on-chain data: Tools like Lookonchain and Hyperliquid's trade history provide transparency to spot patterns.

As the crypto market evolves, stories like Machi's remind us that behind the memes and moonshots, real money is at stake. Whether he's truly down bad or playing a longer game, his persistence is undeniably entertaining. Stay tuned to Meme Insider for more updates on traders, tokens, and trends shaping the blockchain world.