If you're deep into the crypto world, especially memes and NFTs, you've probably heard of Machi Big Brother. This enigmatic trader, whose real name is Jeffrey Huang, is making waves again with his bold moves in the market. According to a recent post from on-chain analysis account Lookonchain, Machi is increasing his long positions on Ethereum (ETH) and Bitcoin (BTC) using some seriously high leverage—25x on ETH and a whopping 40x on BTC.

For those new to the scene, a "long position" means betting that the price will go up. Leverage amplifies your gains (or losses) by borrowing funds to trade bigger than your actual capital. At 25x or 40x, even small price swings can lead to massive profits or wipeouts. Machi's current holdings? A hefty 21,900 ETH worth about $100 million and 50 BTC valued at around $5.9 million. His total profits from these trades so far? Over $32 million. That's the kind of action that keeps the crypto community buzzing.

Who Is Machi Big Brother?

Jeffrey Huang, aka Machi Big Brother, isn't your average trader. He's a serial entrepreneur, entertainer, and a pioneer in decentralized finance (DeFi). He founded Cream Finance, a lending protocol that's part of the DeFi ecosystem. But he's perhaps best known in the NFT space as one of the largest holders of Bored Ape Yacht Club (BAYC) tokens back in the day. His moves have been controversial—accusations of market manipulation and project failures have followed him, including a high-profile lawsuit against on-chain investigator ZachXBT in 2023. Despite the drama, Machi remains a whale whose trades are closely watched because they often signal market sentiment.

In the meme token world, whales like Machi can indirectly influence prices. Many meme coins are built on Ethereum, so if ETH pumps due to bullish bets like this, it could create ripple effects—lower gas fees during uptrends make it easier to launch and trade memes, potentially sparking new trends.

Breaking Down the Trades

Looking at the details shared via HyperDash, Machi's been actively opening these positions on August 15, 2025. The screenshot shows multiple opens on BTC at prices around $118,000, building up to 50 BTC with 40x leverage. Similarly for ETH, he's gone long at about $4,500-$4,600 per token, stacking up to 21,900 ETH at 25x.

Why now? Crypto markets have been volatile, with Bitcoin hovering near all-time highs and Ethereum gearing up for potential upgrades. Machi's bet suggests strong confidence in an upcoming rally. But remember, high leverage is risky—liquidation could happen if prices dip sharply.

Implications for Meme Token Traders

At Meme Insider, we're all about how big moves like this affect the fun side of crypto: meme tokens. If Machi's longs pay off and ETH surges, expect a boost in Ethereum-based memes. Projects tied to NFTs or DeFi could see renewed interest, especially since Machi's history with BAYC ties into the memetic culture. On the flip side, if he gets liquidated (as some in the replies are hoping, referencing his past impact on BAYC), it might trigger a short-term sell-off.

Traders should watch on-chain data closely. Tools like Lookonchain help spot whale activity early, giving you an edge in the fast-paced meme market. Whether you're holding DOGE, SHIB, or the next big thing, understanding whale psychology can help you navigate the chaos.

Stay tuned for more updates—Machi's trades are just getting started, and the meme world is watching.