Meme Insider
Ever wondered how some Web3 projects skyrocket to success while others fizzle out? A recent thread by Captain Scarlet on X dives deep into the marketing genius of Lamboland and BOBBYBIGYIELD, two heavyweights in the crypto space. They’re teaching us all a masterclass in building hype and converting interest into action—without even revealing the full picture yet! Let’s break it down.
The Art of the Whisper
One of their standout strategies is what Captain Scarlet calls "whispering." Think of it like a movie trailer that teases just enough to hook you but leaves you craving more. Instead of blasting every detail about their project (@prjx_hl), they drop cryptic hints and let the imagination run wild. This builds anticipation and keeps the community buzzing.
Why does this work? It’s all about creating desire. The thread highlights how a good trailer (or in this case, a mysterious hint) makes you think, "I need to see this!" For prjx_hl, the intrigue comes from its ties to InfoFi—a trend that turns raw blockchain data into actionable insights—and its foundation on HyperEVM, a go-to chain for savvy crypto users. People see potential profits and attention, even if they don’t know the full story yet.
The Founder Funnel in Action
The second strategy is the "founder funnel," and it’s a game-changer. With prjx_hl boasting 22k followers and zero posts, Lambo and Bobby are leveraging their reputations as trusted innovators. Their past successes, like the Pacmoon experiment, give them a credibility edge that a new account couldn’t replicate. This trust funnels followers into excitement for the launch, no detailed roadmap required.
Captain Scarlet breaks it down into three phases: desire, educate, and convert. The image shared in the thread (
Why It Works for Them
Not every project can pull this off. A small account with no track record might struggle to generate the same hype. But Lambo and Bobby’s established connections and history give them a head start. The thread notes how their subtle hints—especially from Lambo’s account—have people “drooling” for more. It’s a textbook example of Web3 marketing done right, as outlined in guides like Ninja Promo’s Ultimate Guide to Web3 Marketing for 2025.
What’s Next?
The crypto community is eager, with comments predicting prjx_hl could hit 200k followers once FOMO kicks in. Captain Scarlet even hopes for a launch within weeks, citing the need for fresh momentum in the space. Whether you’re a blockchain practitioner or a meme token enthusiast, this strategy offers valuable lessons in building a brand with mystery and trust.
At Meme Insider, we’re keeping a close eye on how this unfolds. Stay tuned for more updates on prjx_hl and the latest in Web3 marketing trends. What do you think—will this approach set a new standard for crypto launches?
