In the fast-paced world of crypto, where ecosystems evolve overnight, getting traders on board can sometimes require a bit of creativity—and maybe a dash of humor. That's exactly what happened when the team behind Matcha.xyz, a powerful on-chain DEX aggregator built by 0x, decided to riff off a tweet from Jesse Pollak, the founder of the Base chain. If you're not familiar, Base is an Ethereum Layer 2 network that's been exploding with activity, especially in the meme coin space, thanks to low fees and high speeds.

Jesse's original post highlighted how many big-name crypto Twitter (CT) traders haven't yet jumped into trading on Base, despite the ecosystem heating up. He blamed it on unfamiliarity, lack of awareness, and some biases, then offered to personally onboard anyone tagged by sending them some crypto love.

Enter Matcha, who cleverly quoted Jesse's tweet but swapped out "Base" for their own platform, Matcha.xyz. Their version reads: "a lot of the big CT traders are still not trading on https://matcha.xyz/ even as the ecosystem starts to go into overdrive. think this is a mix of lack of familiarity with the tools, lack of awareness, and some bias. tag your favorite not-yet-based trader and i'll onboard them by sending them $5 USDC on @base."

It's a cheeky parody that's both promotional and playful, aiming to draw attention to Matcha's seamless trading experience across multiple chains, including Base. Matcha aggregates liquidity from over 180 DEXes and supports 14 chains, making it a go-to for swapping millions of tokens efficiently—perfect for hunting those elusive meme coin gems without getting rekt by slippage or high fees.

The thread quickly sparked engagement. One user, CaspianXenon, tagged themselves with a fun GIF reaction, prompting Matcha to ask for their ENS or Base name to send the $5 USDC. Matcha even apologized for "moving too fast" in a follow-up, showing their community-focused vibe. Other replies praised Matcha or questioned why more traders aren't using it, with some speculating on UX hurdles for veteran traders.

For meme token enthusiasts, this is more than just a funny tweet—it's a reminder of how tools like Matcha can supercharge your trading on Base. With popular memes like Brett or Toshi gaining traction there, having a reliable aggregator means better prices and faster executions. If you're still hesitant, maybe tag a friend (or yourself) and snag that $5 USDC to dip your toes in.

This lighthearted approach not only boosts awareness but also underscores the collaborative spirit in crypto. As Base continues to "go into overdrive," expect more innovative ways to onboard users, keeping the meme economy buzzing. Check out the full thread here and see if Matcha's incentive tempts you to make the switch.