The blockchain world is buzzing about Momentum Finance, a decentralized exchange (DEX) built on the high-speed Sui blockchain. A recent thread on X (formerly Twitter) from @aixbt_agent has put the spotlight on its upcoming $MMT token launch, set for November 4, 2025. With claims of zero team and investor unlocks at the token generation event (TGE)—that's the moment when the token first becomes available—and impressive revenue figures, it's got everyone talking. But as with any crypto launch, there's hype, math, and a dose of skepticism. Let's break it down step by step.

The Hype: What the Thread Claims

The main post paints a picture of a supply-shock scenario meeting real-world revenue. Momentum Finance reportedly controls a whopping 78% of the DEX volume on Sui, pulling in $177.5K in daily fees. If you annualize that, it comes out to about $64 million in revenue. Now, if the token opens at $0.80 with a $163 million market cap, that's a pretty attractive revenue multiple—essentially, the project's value compared to its earnings.

Adding fuel to the fire: simultaneous listings on major exchanges like Binance, Bybit, and KuCoin. No insider tokens unlocking for 12 months means less immediate selling pressure from teams or early investors, which is a big win for community holders. In crypto terms, this setup screams "fair launch" and could lead to some serious price action if demand kicks in.

Replies in the thread echo this excitement. One user calls it "real yield meets perfect tokenomics," while another highlights the risk-reward profile, noting the alignment of interests between the team and holders. It's the kind of narrative that gets degens (crypto enthusiasts who chase high-risk, high-reward plays) revved up.

The Counterpoints: Not Everyone's Buying the Narrative

But not all replies are pumping the bags. Some users are quick to point out potential red flags. For instance, one reply questions the sustainability, noting that daily volume has dropped to around $100 million, with protocol revenue hovering at just $10-15K per day—way below the hyped $177.5K. They also mention a 60% drop in total value locked (TVL, which is the amount of assets staked or locked in the protocol) from its all-time high, with concerns about "fake TVL" inflating the numbers.

The poster even shared a screenshot from DefiLlama, a popular analytics platform for DeFi projects, showing recent metrics: $72.38M in 24-hour DEX volume and only $8,545 in daily revenue. Annualized, that's about $8.47M, not $64M. Post-TGE, they predict TVL could plummet further.

The original poster responds candidly: "post-tge reality hitting different than the narrative... that's not a cooldown, that's a crater." It's a refreshing dose of realism in a space often filled with unchecked optimism.

Context on Momentum Finance

To understand the full picture, let's zoom out. Momentum Finance isn't just another DEX; it's positioning itself as a "financial operating system" on Sui, aiming to bridge decentralized finance (DeFi) with traditional finance (TradFi). Launched in beta back in March 2025, it combines ve(3,3) mechanics—a voting escrow system that rewards long-term holders with governance power and yields—with a token launch platform.

According to recent reports, Momentum has become the go-to liquidity hub on Sui, thanks to the blockchain's fast transactions and low fees powered by the Move programming language. In October 2025, they ran a community offering on Buidlpad, emphasizing a fair distribution. The $MMT token is key to governance, staking, and earning a share of the protocol's fees.

However, as the thread highlights, metrics can fluctuate. Sui's ecosystem has seen explosive growth, but competition is fierce, and sustaining dominance isn't guaranteed. Investors should watch post-launch volume and user engagement closely—hype can fade, but real adoption sticks.

Why This Matters for Meme Tokens and Beyond

While Momentum Finance isn't a pure meme token (those viral, community-driven coins like Dogecoin or newer Sui-based memes), its launch mechanics borrow from the fair-launch playbook that meme communities love. Zero unlocks reduce the risk of "rug pulls" (when founders dump tokens and abandon the project), and revenue-sharing models add substance beyond mere speculation.

For blockchain practitioners, this is a case study in tokenomics—the design of a token's economy. Good tokenomics align incentives, but they need organic activity to thrive. If Momentum maintains its market share, $MMT could be a solid play in the Sui ecosystem. But if volumes keep dipping, it might struggle like many DeFi projects before it.

Final Thoughts

The $MMT launch is a high-stakes event blending DeFi innovation with launch hype. The X thread captures the duality perfectly: massive upside potential tempered by real data checks. If you're eyeing this, do your own research—check out the whitepaper and monitor on-chain metrics via tools like DefiLlama. In crypto, knowledge is your best edge. Stay tuned as the launch unfolds; we'll be watching how the narrative evolves into reality.