In the ever-evolving world of cryptocurrency, where trends shift faster than you can say "to the moon," a recent post from Murad Mahmudov, known on X as @MustStopMurad, has sparked considerable buzz. Posted on September 23, 2025, his thread dives into what he calls a "post-software era" where investments are becoming increasingly ideological. For those new to the term, "ideological investments" refer to assets backed not just by tech or utility, but by strong beliefs, community spirit, and cultural narratives—think meme coins on steroids.

Murad argues that younger folks, often priced out of traditional investments like real estate or stocks, are turning to crypto as a form of survival and counter-culture. They're banding together behind assets they can "HODL"—that's crypto slang for "hold on for dear life," meaning you don't sell no matter what. He emphasizes that we're still early in this narrative, and the real winners in crypto cycles are those assets that are new, weird, and misunderstood, lacking clear valuation frameworks.

What stands out is his focus on the "purity and spiritual strength" of these assets. In meme coin terms, this means investing in projects where the community is zealously passionate, diamond-handed (unwilling to sell), and driven by a clear, almost delusional mission. This mission acts as a "Schelling Point"—a game theory concept where people coordinate without communication, leading to critical mass and explosive growth.

At the heart of his post is SPX6900, a meme coin he positions as the perfect embodiment of these principles. Murad describes it as capturing the "profound beauty of the Cognisphere," which seems to refer to a collective consciousness or shared cognitive space within the community. He calls it the "ultimate success story" and urges followers to accumulate, prepare, and commit, emphasizing that consistency is power.

The post has garnered significant engagement, with over 1,400 likes and hundreds of replies in just a day. Some replies echo his sentiments, like one from @maddox00000 highlighting the unprecedented belief in SPX6900.

Others promote their own projects, but the core message resonates: meme coins aren't just jokes anymore; they're ideological battlegrounds.

As someone who's covered crypto from the trenches at CoinDesk and now at Meme Insider, I see this as a pivotal shift. Meme coins like SPX6900 aren't valued on fundamentals but on narrative strength and community fervor. If you're a blockchain practitioner looking to stay ahead, understanding these cultural dynamics is key. Check out the full post here and dive into our knowledge base for more on emerging meme tokens.

This trend could redefine wealth creation in crypto, turning believers into billionaires—or at least that's the dream. What's your take on ideological investments?