In the fast-paced world of crypto, where meme tokens often rise and fall on the whims of community hype, finding the right way to attract and retain genuine users is a constant challenge. A recent post from Lennart, a contributor at @useBackroom, caught our eye here at Meme Insider. He lays out a compelling thesis: small, high-quality onchain communities led by Key Opinion Leaders (KOLs) are the future of go-to-market (GTM) strategies and user acquisition (UA) in crypto. And the key to unlocking this? Onchain Community Deals, or OCDs, powered by platforms like Backroom.

Lennart's post (view the original on X) dives straight into the problem plaguing many crypto projects, including meme tokens: burning through cash on ineffective marketing tactics. Think social campaigns, airdrop systems, and paid ads—these often lure in "airdrop farmers," folks who chase freebies without any real commitment or understanding of the project. They're offchain users at best, with low conversion rates and even worse retention. For meme token creators, this means wasting precious runway and diluting token supply on people who vanish as soon as the rewards dry up.

The Shift to Onchain Excellence

What makes Backroom stand out as the "ideal crypto distribution layer," according to Lennart? It's a marketplace for valuable information and a hub for connecting with the perfect user base: active onchain players. These are the risk-takers, the ones with "skin in the game"—people who buy keys to access exclusive rooms filled with real alpha (that's insider info and strategies, for the uninitiated). Unlike airdrop hunters, these users are invested, literally and figuratively.

For meme token projects, this is a game-changer. Imagine ditching broad, scattershot ads for targeted OCDs in these rooms. Projects can offer pre-sale or over-the-counter (OTC) deals to ensure participants have a stake, or assign onchain tasks that bootstrap the protocol while gathering feedback from engaged users. It's efficient, cost-effective, and aligns incentives perfectly.

Community Reactions and Insights

The post sparked some interesting replies that highlight the buzz around this idea. One user, Evans Web3 Dev, posed a rhetorical question to devs: Would you rather spend on thousands of "extractors" (those noisy, value-draining participants) or 150 real OGs (Original Gangsters, meaning experienced, committed players) who paid to join an alpha room? Lennart agreed emphatically.

Others chimed in about preparations for upcoming deals and concerns like liquidity on protocols such as Virtuals, where Backroom got its start. But as Lennart clarified, Backroom isn't limited to one chain—it's expanding, much like other successful projects that began there.

A thoughtful reply from dasX drew parallels to past bull cycles in gaming tokens. Back then, pre-token generation event (TGE) allocations were exclusive, creating hunger and price rallies post-launch. This cycle, commoditized access and airdrops led to oversupply and apathy. OCDs could restore that high-demand dynamic, especially for meme tokens that thrive on scarcity and FOMO (fear of missing out).

Why This Matters for Meme Tokens

At Meme Insider, we're all about decoding the chaos of meme tokens, and this trend fits right in. Meme projects often rely on viral marketing, but OCDs via Backroom could supercharge that by focusing on quality over quantity. No more diluting your community with bots and farmers—instead, build with KOLs who amplify your message to the right crowd.

If you're launching a meme token or looking to boost an existing one, keep an eye on platforms like Backroom. They might just be the bridge from hype to sustainable growth. What do you think—ready to go onchain with your community deals? Drop your thoughts in the comments or hit us up on social.