Hey there, meme enthusiasts! If you're deep into the world of blockchain and always on the lookout for the next big thing in meme tokens, you've got to check out the latest buzz from OurNetwork. Their recent tweet (link) announced "Onchain Culture Part 2," the second part of a series diving into some of the hottest platforms shaping the crypto social scene. As someone who's been around the block in crypto journalism, I can tell you this stuff is gold for understanding how meme tokens are evolving beyond just hype.

OurNetwork, a go-to for onchain analytics, dropped issue #366, spotlighting four key players: Zora, Clanker on Base, Base App, and Rodeo Dot Club. Each one brings something unique to the table, especially when it comes to creating, launching, and sustaining meme-driven communities. Let's break it down in simple terms – no jargon overload here.

Zora: Where Creators Coin Their Way to Success

Zora is basically a social platform on steroids, where anyone can "coin" their posts – think of it as turning your memes or art into tradable tokens. Creators earn fees every time someone trades their stuff. Recently, they've smashed past 100,000 monthly active users, with the total value of these coins hitting over $150 million.

What's driving this? Integration with Base's social feed and Farcaster has supercharged growth. Weekly revenue? It's clocked in at $500,000, annualizing to about $27 million since July. Retention is looking solid too – a July cohort of 12,000 creators stuck around at 45% after a week and 27% after a month, even as new users flood in.

One cool trend is "quote pairing," where remixing content creates more value, and creator coins like $zxbt (tied to an AI agent) are pushing boundaries. For meme token fans, this means your viral cat pic could become the next big tradable asset. Check out the analytics on user engagement here and retention here.

Clanker: The Meme Token Launchpad Revolution

If you're into launching meme tokens quickly and efficiently, Clanker is your new best friend. Starting as a simple token launcher on Farcaster, it's now a full protocol across chains like Base, Arbitrum, Unichain, and Abstract. It's powered over 425,000 token launches, racking up $37 million in fees and attracting 367,000 active traders.

In the Base ecosystem, it's the sixth top fee-generator, right behind big names like Aerodrome. Their latest v4.1 update adds automated buybacks on both buys and sells, creating constant buy pressure – perfect for keeping meme token prices buzzing.

Clanker's expansion means more places to launch your next dog-themed token, with frontends like Bankr making it seamless. Dive into the data on fees and traders here, buybacks here, and launches here.

Base App: Tokenizing Every Post for Fun and Profit

Base App is turning social media on its head by tokenizing every single piece of content. With 16,500 creators and 226,000 posts (as of late August), it's a playground for meme creators. Each post automatically mints 1% of its supply to the creator, who also gets a 1% cut on every trade.

Activity from repeat creators has spiked since mid-August, showing people are sticking around. While some posts mirror from Farcaster (not counted in totals), the real engagement is in original content. Top earners include memes like "buongiorno, base" (token link) and "AllYour Base" (token link).

This setup is meme token heaven – imagine your daily roast becoming a liquid asset. Charts on creator activity and commissions are available via Flipside analytics.

Rodeo Dot Club: Building Sustainable Meme Communities

Rodeo Dot Club is all about that community vibe, shifting from explosive growth to steady, referral-driven expansion. Mints (think NFT-like creations) are 70-90% from referrals, keeping things organic. Daily posts peaked at over 3,000 earlier this year but now hover at 500-1,000, with returning users dominating.

From mid-2024 to mid-2025, new users keep trickling in, but it's the loyal crowd that drives engagement. For meme tokens, this model shows how to build lasting hype without burning out.

Analytics on new vs. returning posters here, referral mints here, and daily posts here.

Wrapping this up, OurNetwork's deep dive reminds us that onchain culture isn't just about quick flips – it's building ecosystems where memes thrive. If you're a blockchain practitioner eyeing meme tokens, these platforms offer tools to level up. Head over to the full issue here for more details, and stay tuned to Meme Insider for more insights!