In a recent clip from The Rollup podcast, Sherpa, the enigmatic founder behind the once-popular anonymous social app YikYak and now OverHerd, donned a quirky llama mask to discuss the impressive traction his new venture is gaining in the crypto space. Shared via this tweet, the segment highlights OverHerd's journey to becoming one of the biggest SocialFi platforms out there.

What is OverHerd? A Quick Primer

If you're new to SocialFi—short for Social Finance—it's basically the fusion of social media and decentralized finance. Think of it as social apps where users can earn real money through interactions, powered by blockchain tech. OverHerd takes this concept and runs with it, offering an anonymous, location-based posting platform where content surfaces based on where you are, much like YikYak did back in the day.

But here's the twist: users get rewarded directly from ad revenue in stablecoins for the views their posts rack up. No need for followers or a native token; it's all about real-world ad dollars flowing back to creators. As Sherpa explained in the interview, they launched quietly in Brazil leveraging TikTok distribution and existing connections, starting slow but scaling fast.

Breaking Down the Numbers: Growth That's Hard to Ignore

Sherpa dropped some eye-opening stats: OverHerd now boasts around 40,000 daily active users (DAU) and 200,000 monthly active users (MAU). That positions it as potentially the largest SocialFi app in the crypto world right now. Just a couple of months ago, in September 2025, it was at 20,000 DAU and 250,000 MAU, showing a blistering 100% jump in daily engagement.

On the revenue side, daily ad earnings hover between $2,000 and $3,000. While Sherpa admits it's not earth-shattering yet, it's a solid foundation—equating to nearly $1 million annually if sustained. The beauty of this model? It's a self-reinforcing loop. More users mean more eyeballs, which attract more advertisers, boosting earnings that get redistributed to users, drawing even more people in.

Earlier posts from the community, like one from Imran Khan of Alliance, corroborate this momentum. He noted OverHerd's stealth launch and quick climb to those initial user milestones, emphasizing how Web2 founders like Sherpa are bringing fresh mechanics to crypto.

How OverHerd Ties into the Meme Token World

At Meme Insider, we're all about meme tokens—the viral, community-driven assets that thrive on hype, humor, and herd mentality. OverHerd's anonymous posting setup is a natural breeding ground for memes. Just imagine location-based, unfiltered banter sparking the next big crypto joke or viral trend that evolves into a token.

YikYak was infamous for its meme-heavy, gossip-fueled feeds on college campuses. OverHerd could do the same for crypto communities, but with financial incentives baked in. Users earning stablecoins from popular posts might funnel those rewards into meme tokens, creating a pipeline from social engagement to token speculation.

Plus, Sherpa's vision is ambitious: putting 1 billion "normies" (non-crypto natives) on-chain. If OverHerd succeeds, it could onboard masses to blockchain via fun, rewarding social experiences, indirectly boosting meme token adoption. No wonder they're raising a seed round in NYC— they've already claimed the #2 spot in Web3 revenue behind Zora.

Why This Matters for Blockchain Practitioners

For devs, investors, and enthusiasts in the blockchain space, OverHerd exemplifies how SocialFi can bridge Web2 and Web3. It's not just about tokens; it's about sustainable models using programmable money for user incentives. Keep an eye on @OverHerdXYZ—if their growth continues, they might just redefine how memes and social interactions drive value in crypto.

What do you think? Could OverHerd spark the next meme token boom? Drop your thoughts in the comments below. For more on emerging meme projects and crypto trends, stick with Meme Insider.